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Prisma Labs

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Prisma Labs
IndustryArtificial intelligence
Founded2016; 8 years ago (2016)
Founders
  • Andrey Usoltsev
  • Alexey Moiseenkov
HeadquartersSunnyvale, California, US
Key people
  • Andrey Usoltsev
  • Alexey Moiseenkov
ProductsPrisma, Lensa
Websiteprisma-ai.com

Prisma Labs is a software company based in Sunnyvale, California that is known for developing Prisma and Lensa.[1]

History

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Prisma Labs was founded in 2016 by Andrey Usoltsev, Alexey Moiseenkov, and a team of Russian developers.[2][3] Usoltsev is also the CEO.[3] In 2016, the company launched the Prisma app, which uses artificial intelligence to duplicate photos in various artistic styles.[2][1] In 2018, the company launched the Lensa AI app, which is a photo and video editing app.[1] In late November 2022, Lensa's "magic avatars" feature was launched, which, for a fee, uses artificial intelligence and users' uploaded selfies to create portraits of the users in various styles and settings within minutes.[1][4][3] Lensa uses Stable Diffusion, an open source text-to-image model launched by Stability AI in August 2022.[4] The company says it uses user photos to train its AI, and its user agreement states that Lensa can use the photos, videos, and other user content for "operating or improving Lensa" without compensation.[5] The Lensa app has been criticized for producing hypersexualized images of women and girls, including non-consensual pornographic content, a bias not present when processing images of men.[6]

Datasets

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Prisma Labs uses the Stable Diffusion generative engine to power the Lensa apps’s Magic Avatar feature. [7] Stable Diffusion is open source and was trained on the LAION 5B dataset,[8] which utilized 5.85 billion CLIP-filtered image-text pairs from Common Crawl to create the dataset. [9]

Data Bias

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There are two main areas of contention with regards to the LAION 5B dataset. The first is the ownership of the images it contains, which were largely obtained from public sites like Pinterest. [10] The copyright of those images is generally held by people and companies that have nothing to do with any kind of dataset or AI.[11] There is currently a class-action lawsuit happening against companies that use Stable Diffusion on the grounds of copyright infringement.[12]

The second area of contention is the biases inherent in the images contained in the dataset. There are allegations of Lensa/Stable Diffusion demonstrating racist stereotypes,[13] fatphobia,[14] and white-centredness.[15] There are also reports of the engine creating nude or suggestive images[16] without being prompted to. Since the release of 5B, LAION has implemented a NSFW filter, which Stable Diffusion has incorporated, but LAION states that it still cannot guarantee the results. Lensa has issued the following statement about the issue: “The Stable Diffusion model was trained on unfiltered Internet content. So it reflects the biases humans incorporate into the images they produce.”[17]

Prisma Labs acknowledges the biases in the datasets, claiming that the feature “reflects the biases humans incorporate into the images they produce.”[18]

References

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  1. ^ a b c d Hunter, Tatum (December 8, 2022). "AI selfies — and their critics — are taking the internet by storm". The Washington Post. Retrieved December 9, 2022.
  2. ^ a b Teague, Katie (December 8, 2022). "Lensa AI Selfies: What to Know About the App Everyone's Using". CNET. Retrieved December 9, 2022.
  3. ^ a b c Malone Kircher, Madison; Holtermann, Callie (December 7, 2022). "How Is Everyone Making Those A.I. Selfies?". The New York Times. Retrieved December 9, 2022.
  4. ^ a b Martin, Saleen (December 8, 2022). "People keep sharing their AI-generated portraits: What to know about Lensa, and why some push back on it". USA Today. Retrieved December 9, 2022.
  5. ^ Sung, Morgan (December 6, 2022). "Lensa, the AI portrait app, has soared in popularity. But many artists question the ethics of AI art". NBC News. NBC Universal. Retrieved December 9, 2022.
  6. ^ Prisma Labs. "Lensa's Magic Avatars Explained". Retrieved April 1, 2024.
  7. ^ "Stable Diffusion Online". stablediffusionweb.com. Retrieved 2024-04-01.
  8. ^ "LAION-5B: A NEW ERA OF OPEN LARGE-SCALE MULTI-MODAL DATASETS | LAION". laion.ai. Retrieved 2024-04-01.
  9. ^ Vincent, James (2022-11-15). "The scary truth about AI copyright is nobody knows what will happen next". The Verge. Retrieved 2024-04-01.
  10. ^ "Lensa, the AI portrait app, has soared in popularity. But many artists question the ethics of AI art". NBC News. 2022-12-07. Retrieved 2024-04-01.
  11. ^ "Stable Diffusion litigation · Joseph Saveri Law Firm & Matthew Butterick". stablediffusionlitigation.com. Retrieved 2024-04-01.
  12. ^ "The viral AI avatar app Lensa undressed me—without my consent". MIT Technology Review. Retrieved 2024-04-01.
  13. ^ Klee, Miles (2022-12-12). "A Psychologist Explains Why Your 'Hot AI Selfies' Might Make You Feel Worse". Rolling Stone. Retrieved 2024-04-01.
  14. ^ Stevens, Rebecca (2022-12-17). "The White Privilege And Racism Of Lensa's Magic Avatars". ILLUMINATION-Curated. Retrieved 2024-04-01.
  15. ^ Kamps, Haje Jan (2022-12-06). "It's way too easy to trick Lensa AI into making NSFW images". TechCrunch. Retrieved 2024-04-01.
  16. ^ "Notion – The all-in-one workspace for your notes, tasks, wikis, and databases". Notion. Retrieved 2024-04-01.
  17. ^ "Lensa's Magic Avatars Explained". Prisma Labs. Retrieved April 1, 2024.
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