Priceless is the fifth studio album by Mexican-American singer Frankie J and his third English-language album. It was released on October 17, 2006 via Columbia Records. Recording sessions took place at Studio 7303 and Digital Services in Houston, Record Plant in Los Angeles, Ameraycan Studios in North Hollywood, Battery Studios and Sony Music Studios in New York, and Sonikwire Studios in Irvine.
Andy Kellman of AllMusic found that though Frankie J. "continues to work the smooth ballads and light mid-tempo material with a remarkable degree of finesse, the album contains another handful of attempts at sculpting a tougher image. While the strategy might result in the occasional hit single, it's never a good look for him. Again, he doesn't step too far outside his comfort level on the tracks [...] For the most part, the singer goes with his strengths and delivers another decent album that should at least sustain his loyal following".[1]
Priceless did not perform as well as expected, compared to Frankie's 2005 platinum success The One, which debuted at number three. The album debuted at number thirty on the US Billboard 200, selling about 26,000 copies in its first week,[2] then declined in sales, staying on the chart for only three weeks. As of January 2007, the album had sold around 70,000 copies.
