Premiumization
Look up premiumization in Wiktionary, the free dictionary.
Premiumization is a business strategy which promotes more expensive premium products.[1]
It has been observed in numerous products and services including razors and paper towels,[2] alcoholic beverages,[3] beauty products,[4] orange juice,[5] tomato sauce,[6] social media,[7] and airfare.[8]
See also
[edit]References
[edit]- ^ Karaian, Jason; Smialek, Jeanna (4 March 2023). "Is the Entire Economy Gentrifying?". The New York Times.
- ^ Back, Aaron. "Why Cheap Toilet Paper Sets Off Alarm Bells Among Some Investors". WSJ.
- ^ "Premiumization continues to drive US alcohol sales". Beverage Daily. 12 January 2023.
- ^ "L'Oréal Consumer Products Chief Talks Premiumization and Democratization". Women's Wear Daily. 7 June 2023.
- ^ Wernau, Julie (July 6, 2015). "Amid 'Premiumization' Push, Orange Juice Prices Up Even as Demand Falls" – via www.wsj.com.
- ^ Cohen, Ben. "This Tomato Sauce Is Delicious. It's Also Worth Billions of Dollars". WSJ.
- ^ Matarese, John (October 7, 2024). "Don't Waste Your Money | The rise of 'premiumization' in everyday services". WDRB.
- ^ "Airlines Are Cashing in on 'Premiumization'". November 29, 2024 – via www.bloomberg.com.