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Preet Na Kariyo Koi

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Preet Na Kariyo Koi
Title screen containing series name in its native language of Urdu and two main characters with whole body picture
GenreDrama
Romantic comedy
Political
Written byAmna Mufti
Directed byEhteshamuddin
Starring
Country of originPakistan
Original languageUrdu
No. of episodes19
Production
ProducerMomina Duraid
Camera setupmulti-camera setup
Production companyMD Productions
Original release
NetworkHum TV
Release3 November 2015 (2015-11-03) –
8 March 2016 (2016-03-08)

Preet Na Kariyo Koi (Urdu: پریت نہ کریو کوئی, lit.'Don't no one fall in love!') is Pakistani romantic comedy drama serial aired on 3 November 2015 to 8 March 2016 on Hum TV. It is written by Amna Mufti, directed by Mohammed Ehteshamuddin and produced by Momina Duraid under her production company. It stars Ahsan Khan and Hira Mani in lead roles.[1] The series received acclaim due to script, direction and Mani's performance.

Plot

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Preet Na Kariyo Koi is a story of Shagufta, Ilyas and Shams. Shagufta is a simple small town girl who is engaged to her cousin Ilyas. Ilyas runs a dress shop and avoids street fights and corporate politics, however Shagufta views him as weak and dreams of marrying a striking and courageous man who can stand up for himself and his family. Shagufta starts to admire her college mate Shams and the admiration transforms into a relationship that leads her to take life changing decision. In what capacity will Shagufta live with the improvements that occur in her life once Shams enters it?

Cast

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Soundtrack

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Preet Na Kariyo Koi – OST
Soundtrack album by
Released31 October 2015 (2015-10-31)
Recorded2015
GenreTelevision soundtrack
Length(3:05)
LanguageUrdu
LabelHum TV
Music video
"Preet Na Kariyo Koi" OST on Dailymotion

The title song was sung by Rahat Fateh Ali Khan. The music was composed by Sahir Ali Bagga and the lyrics were written by Imran Raza. Preet Na Kariyo Koi on SoundCloud

Production

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After rejecting from various television networks, the script then came across Ehteshamuddin who decided to work on it with Duraid.[2] Mani was cast to portray the leading role of Shagufta Shehzadi by producer Momina Duraid after judging her performance in Duraid's Firaaq (2014). The series thus marked her first appearance in a leading role and her first appearance with Khan, the second being Aangan (2018) which was also directed by Ehteshamuddin.[3]

The series has been shoot in Karachi, Lahore and Hyderabad.[4]

Reception

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Critical reception

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Preet Na Kariyo Koi received positive reviews with praise towards the Ehteshamuddin's direction, cinematography, Mufti's script and performances of the actors, especially of Hira Mani's performance who received critical praise for portraying an emotionally intense and strong-headed woman.[5][6][7] In an article, Express Tribune praised the women portrayal in the series stating, "With dramas like Udaari and Preet Na Kariyo Koi promising the return of challenging and unique female roles,..."[8] The Friday Times also praised the strong and nuanced depiction of the female protagonist.[9]

References

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  1. ^ "Preet Na Kariyo Koi Drama Starting on Hum TV". Pakistan Media Updates. 14 October 2015. Archived from the original on 14 December 2015.
  2. ^ Muhammad Ali (31 July 2020). "Of Rustic Settings, Dark Themes and Beyond". The Friday Times.
  3. ^ "My purpose is to act, no matter what the medium is: Hira". Daily Times. 18 August 2019. Archived from the original on 7 March 2022.
  4. ^ "'Preet Na Kariyo Koi' shows the real culture of Pakistan". Hip in Pakistan. 14 October 2015. Archived from the original on 11 April 2021. Retrieved 11 April 2021.
  5. ^ Mahwash Badar (21 December 2016). "The good, the bad and the ugly of Pakistani dramas in 2016". Express Tribune. Archived from the original on 30 December 2020. Retrieved 11 April 2021.
  6. ^ Sadaf Siddiqui (25 February 2016). "A second wife becomes an unlikely hero in TV drama Preet Na Kariyo Koi". Dawn Images. Archived from the original on 11 April 2021. Retrieved 11 April 2021.
  7. ^ Sadaf. "Preet Na Karyo Koi Episodes 3&4 Review". Archived from the original on 28 May 2022. Retrieved 3 May 2022.
  8. ^ "5 reasons Sanam Baloch should be cast opposite Fawad Khan in 'Albela Rahi'". Express Tribune. 24 May 2016. Archived from the original on 28 May 2016.
  9. ^ "The usual, the bad and 'hat ke'". www.thefridaytimes.com. 25 March 2016. Archived from the original on 21 December 2022.
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