Portal:Television/Selected article/46

The history of Sesame Street began with its conception in 1966 during discussions between television producer Joan Ganz Cooney and Carnegie Corporation vice president Lloyd Morrisett. Their goal was to create a children's television show that would "master the addictive qualities of television and do something good with them", such as helping young children prepare for school. After two years of research, the newly formed Children's Television Workshop (CTW) received a combined grant of $8 million from the Carnegie Corporation, the Ford Foundation, and the U.S. federal government to create and produce a new children's television show. Sesame Street premiered on November 10, 1969. Featuring animation, live shorts, humor, celebrity appearances, and Jim Henson's Muppets such as Big Bird (star pictured), it was the first television program of its kind to base its contents and production values on laboratory and formative research, and the first to include a curriculum "detailed or stated in terms of measurable outcomes". Initial responses to the show included adulatory reviews, some controversy, and high ratings. By its 40th anniversary in 2009, Sesame Street was broadcast in over 120 countries, and 20 independent international versions had been produced.