Portal:Oregon/Selected article/149

Act-On is a software-as-a-service product for marketing automation developed by Act-On, a company based in Beaverton, Oregon. It is used mostly by small to medium-sized businesses as a lower-cost alternative to enterprise software. The company was founded in 2008 by Raghu Raghavan and initially sold its software exclusively through Cisco, which provided $2 million in funding. It developed its own sales team to market the software directly to users and raised a total of $74 million in funding. Act-On has received positive reviews for use by small to medium-sized business due to its ease-of-use, simplicity and cost. However, product reviews have noted that Act-On does not have many of the sophisticated features needed for larger enterprises. Most users are small to medium-sized companies, though there are some larger companies using it, such as IBM, Motorola and Siemens.