Portal:Literature/Selected article archive/February 2011

Shojo Beat is a shōjo manga magazine formerly published in North America by Viz Media. Released in June 2005 as a sister magazine to Shonen Jump, it featured serialized chapters from six manga series, as well as articles on Japanese culture, manga, anime, fashion and beauty. After its initial launch, Shojo Beat underwent two redesigns, becoming the first English anthology to use the cyan and magenta ink tones common to Japanese manga anthologies. Viz launched related "Shojo Beat" [[imprint (trade name)|]s in its manga, Japanese light novel, and anime divisions to coordinate with the magazine's contents.

Targeted at women ages 16–18, the first issue of Shojo Beat launched with a circulation of 20,000. By 2007, the average circulation was approximately 38,000 copies, with half coming from subscriptions rather than store sales. It was well-received by critics, who praised its mix of manga series and the inclusion of articles on Japanese culture, though some critics found the early issues boring and poorly written. In May 2009, Viz announced that it was discontinuing the magazine; the July 2009 issue was the last released. Fans were disappointed at the sudden news. Industry experts felt its loss would leave female comic fans without a magazine of their own, but praised Viz for its choice to continue using the "Shojo Beat" imprint and branding for its shōjo manga and anime releases.