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The Economist is an English-language weekly news and international affairs publication owned by "The Economist Newspaper Ltd" and edited in London. It has been in continuous publication since James Wilson established it in September 1843. As at summer 2007, its average circulation tops 1.2 million copies a week, about half of which are sold in North America. Consequently it is often seen as a transatlantic (as opposed to solely British) news source. The aim of The Economist is "to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress." Subjects covered include international news, economics, politics, business, finance, science, technology, and the arts. The publication targets an educated readership and counts among its audience influential business and government decision-makers. It takes a strongly argued editorial stance on many issues, especially its support for free trade and fiscal conservatism. It therefore practices advocacy journalism. Although The Economist calls itself a newspaper and refers to its staff as correspondents, it is printed in magazine form on glossy paper, like a newsmagazine.