Portal:Indigenous peoples of the Americas/Selected biography/1
Juan Evo Morales Ayma, (born October 26, 1959), popularly known as Evo (Spanish pronunciation: [ˈeβo]), is a Bolivian politician, cocalero activist, and footballer, who has served as President of Bolivia since 2006. Widely regarded as the country's first democratically-elected president to come from the indigenous population, his administration has focused on the implementation of leftist policies, poverty reduction, and combating the influence of the United States and transnational corporations in Bolivia. A democratic socialist, he is the head of the Movement for Socialism (MAS) political party.
Born to an Aymara family of subsistence farmers in Isallawi, Orinoca Canton, Morales undertook a basic education before mandatory military service, in 1978 moving to Chapare Province. Growing coca and becoming a trade unionist, he rose to prominence in the campesino (rural laborers) union, campaigning against U.S. and Bolivian attempts to eradicate coca as a part of the War on Drugs, which he denounced as an imperialist violation of indigenous Andean culture. He repeatedly engaged in anti-government direct action protests, resuting in multiple arrests. Entering electoral politics in 1995, he became the leader of the MAS and was elected to Congress. His campaign focused on issues affecting indigenous and poor communities, advocating land reform and the redistribution of gas wealth. Gaining increasing visibility through the Cochabamba protests and gas conflict, in 2002 he was expelled from Congress, though came second in that year's presidential election.