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Joel Brand (April 25, 1906 – July 13, 1964) was a Hungarian sailor and odd-job man who became known for his role during the Holocaust in trying to save the Hungarian-Jewish community from deportation to the Auschwitz concentration camp. Described by historian Yehuda Bauer as a brave adventurer who felt at home in underground conspiracies and card-playing circles, Brand teamed up with fellow Zionists in Budapest to form the Aid and Rescue Committee, a group that helped Jewish refugees in Nazi-occupied Europe escape to the relative safety of Hungary, before the Germans invaded that country too in March 1944. Shortly after the invasion, Brand was asked by SS officer Adolf Eichmann to help broker a deal between the SS and the United States or Britain. Eichmann said he would release up to one million Hungarian Jews, if the Western Allies would supply Germany with 10,000 trucks and large quantities of soap, tea, and coffee.

The negotiations, described by The Times as one of the most loathsome stories of the war, became known as the "blood for goods" proposal. Nothing came of it and historians can only guess whether Eichmann's offer was genuine. There are theories that it was a trick intended to persuade the Jewish community to board the trains to Auschwitz thinking they were being resettled, or that it was a cover for high-ranking SS officials to negotiate a peace deal with the U.S. and Britain that excluded the Soviet Union and perhaps even Adolf Hitler himself.