Portal:Film/Selected article/42

Panavision is a motion picture equipment company specializing in camera, lens, and grip equipment, along with related accessories. After starting out as a small partnership that created anamorphic attachments for projection lenses, they have slowly but steadily expanded their operations and product lines while maintaining a high level of design and quality, making for a prestigious brand name in the eyes of film crews. Unlike most of their competition, including rival Arri, Panavision operates exclusively as a rental house and owns their entire inventory. (Ironically, their comprehensive offerings of in-house and externally produced camera models means they are also one of Arri's top customers.) The company is currently based in Woodland Hills, California, United States. Any major production that uses Panavision's services is contractually obligated to provide a credit that says "Filmed with Panavision Cameras and Lenses" if using spherical lenses, or "Filmed in Panavision" if using anamorphic lenses.