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The term B movie originally referred to a motion picture made on a low or modest budget and intended for distribution as the less-publicized, bottom half of a double feature during the so-called Golden Age of Hollywood. Although the U.S. production of movies intended as second features largely ceased by the end of the 1950s, the term B movie continues to be used in a broader sense, referring to any low-budget, commercial motion picture meant neither as an arthouse film nor as pornography. In its post–Golden Age usage, there is ambiguity on both sides: on the one hand, many B movies display a high degree of craft and aesthetic ingenuity; on the other, the primary interest of many inexpensive exploitation films is prurient. In some cases, both are true. In either usage, most B movies represent a particular genre. Early B movies were often part of series in which the star repeatedly played the same character. Almost always shorter than the top-billed films they were paired with, many had running times of 70 minutes or less. The term connoted a general perception that B movies were inferior to the more handsomely budgeted headliners; individual B films were often ignored by critics. Latter-day B movies still sometimes inspire multiple sequels, but series are less common. As the average running time of top-of-the-line films increased, so did that of B pictures.