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Sam & Max is a media franchise focusing on the fictional characters of Sam and Max, the Freelance Police. The characters, who occupy a universe that parodies American popular culture, were created by Steve Purcell in his youth, and later debuted in a 1987 comic book series. The characters are a pair of anthropomorphic, vigilante private investigators based in a dilapidated office block in New York City. Sam is a calculative six-foot dog wearing a suit and a fedora, while Max is a short and aggressive "hyperkinetic rabbity thing". The series has been very successful despite its relatively limited amount of media, and has gathered a significant fan base. However, the franchise did not gain more widespread recognition until after the 1993 release of LucasArts' Sam & Max Hit the Road, which cultivated interest in Purcell's original comics. Subsequent video games and the television series have also fared well with both critics and fans; critics consider the episodic video games to be the first successful application of the episodic distribution model.