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Naruto Uzumaki (うずまき ナルト) is a fictional character in the anime and manga franchise Naruto, created by Masashi Kishimoto. The main protagonist and title character of the series, he is a young teenage ninja from the fictional village of Konohagakure. The villagers ostracize Naruto because of the Nine-Tailed Demon Fox—a malevolent creature that attacked Konohagakure—sealed in his body. To be recognized, he aspires to become the village's leader, the Hokage. His cheerful and boisterous personality lets him befriend other Konohagakure ninja, as well as ninja from other villages. Naruto appears in the series' films and in other media related to the franchise, including video games and original video animations.
Anime and manga publications have praised Naruto's character. Although some saw him as a stereotypical manga and anime protagonist comparable to those in other shōnen manga, they have praised his personality and development as he avoids stereotypes. Naruto has remained popular with the Naruto fan-base, placing high in popularity polls. Merchandise based on Naruto has been released, including figurines and keychains.