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The Kwik-E-Mart is a fictional chain of convenience stores in the animated television series The Simpsons. It is a parody of American convenience store chains, like 7-Eleven and Circle K and represents many myths and stereotypes of them. It is notorious for its high prices and the poor quality of its merchandise. The operator of the Springfield branch is an Indian-American named Apu Nahasapeemapetilon. It was first seen in the episode "The Telltale Head" and since become a common setting in several episodes. In July 2007, eleven 7-Eleven locations in the United States and one in Canada were transformed into Kwik-E-Marts as part of a special promotion for the The Simpsons Movie. For a limited time, 7-Elevens across North America also sold various Simpsons products, such as "Squishees", "Buzz Cola" and "Krusty-Os cereal". Also in 2007, a gift stores named the "Kwik-E-Mart" was opened in Universal Studios Orlando and Universal Studios Hollywood, where they will be a companion to the upcoming "The Simpsons Ride".