Portal:Animation/Selected article/107

The fandom of My Little Pony: Friendship Is Magic adopted the name brony (plural bronies), a portmanteau of "bro" and "pony". Though initially considered to propagate the humorous and ironic concept of people enjoying a show for young girls, the fandom has shown deeper appreciation for the show far beyond this concept, and is considered part of a New Sincerity trend. Its technology-savvy members have created numerous works in writing, music, art, and video based on the show, have established websites and fan conventions for the show, and have participated in charitable events around the show and those that create it. The appreciation of the show by an older audience came as a surprise to Hasbro, Faust, and others involved with its development, but they have embraced the older fans while staying focused on the show's intended audience. Such reciprocity has included participation in fan conventions by the show's voice actors and producers, recognition of the brony fandom in official promotional material, and incorporating background characters popularized by the fans (such as the fandom-named "Derpy Hooves") into in-jokes within the show.