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Glade (brand)

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Glade
Logo from 2009–2014
Product typeAir fresheners
Cleaning product
OwnerS. C. Johnson & Son
CountryUnited States
Introduced1956; 68 years ago (1956)
MarketsUSA, Canada, Germany
TaglineA family company at work for a better world
Websitewww.glade.com
Company
FounderSimon Furman

Glade (/gleɪd/) is an American brand of household air fresheners first introduced in 1956.[1] It is a worldwide brand owned by S. C. Johnson & Son,[2] also known as Gleid (among others). Brise was renamed Glade in Germany, France and the Netherlands in 2012.[3][4]

Product list

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The Glade family of products includes Aerosol, Candles, Car Scented Oil, Carpet & Room, Fragrant Mist, PlugIns (Scented Gel and Scented Oil), Press 'N Fresh, Quick 'N Fresh Secrets, Scented Oil Candles and Solid Air Fresheners.

Aerosol

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  • Blue Odyssey
  • Clean Linen
  • Country Garden
  • Crisp Waters
  • French Vanilla
  • Fresh Lemon
  • Fruit Explosion
  • Hawaiian Breeze
  • Jasmine & White Rose
  • Lavender & Vanilla
  • Lilac Spring
  • Neutralizer
  • Powder Fresh
  • Rainshower
  • Tropical Mist
  • White Tea & Lily
  • Blooming Peony & Cherry

Candles

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  • Cashmere Woods
  • Apple Cinnamon
  • Angel Whisper
  • Clean Linen
  • French Vanilla
  • Glistening Snow - cancelled in 2009
  • Lavender Meadow
  • Melon Burst
  • Mountain Berry
  • Pumpkin Pie
  • Rainshower
  • Refreshing Spa
  • Strawberries & Cream
  • Fresh Mountain Morning

Three in one

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  • Baking With Grandma
  • Berry Picking
  • Evening At Home
  • Starlit Garden
  • Lighting

Car Scented Oil

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  • Jasmine Mist
  • Tropical Moment
  • Outdoor Fresh
  • Ocean Blue

Carpet & Room

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  • Country Garden
  • French Vanilla
  • Fresh Scent
  • Lilac Spring
  • Melon Burst
  • Neutralizer
  • Rainshower
  • Shake n' Vac

Fragrant Mist

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  • Alpine Spice
  • Country Garden

PlugIns

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  • Apple Cinnamon
  • Citrus Zest
  • Clean Linen
  • Country Garden
  • Glade Country Spice
  • Glistening Snow - cancelled in 2009
  • Island Breeze
  • Lilac Spring
  • Mango Splash
  • Mountain Berry
  • Mountain Meadow
  • Mountain Snow
  • Natural Springs
  • Rainshower
  • Refreshing Spa
  • Strawberry
  • Tropical Garden
  • Vanilla Garden

Scented Gel

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A Glade PlugIns scented gel refill product
  • Lavender & Vanilla

Scented Oil

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  • Apple Cinnamon
  • Butterfly Garden
  • Clean Linen
  • Clear Springs
  • Ferns and Blossoms
  • Floral Escape
  • Glistening Snow - cancelled in 2009
  • Hawaiian Breeze
  • Jasmine & White Rose
  • Lavender Meadow
  • Mystical Garden
  • Mango Fusion
  • Ocean Blue
  • Refreshing Citrus
  • Rainshower
  • Seaside Garden
  • Sky Breeze
  • Summer Berries
  • Vanilla Breeze

Press 'N Fresh

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  • Country Garden
  • Just Orange
  • Rainshower

Quick 'N Fresh

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  • Country Garden
  • Sunny Days

Secrets

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  • Country Garden
  • Floral Breeze
  • Lavender Meadow
  • Rainshower
  • Summer Cravings

Solid Air Fresheners

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  • Angel Whispers
  • Apple Cinnamon
  • Clean Linen
  • Clear Springs (Tough Odor Solutions)
  • Crisp Waters
  • French Vanilla
  • Fresh Berries
  • Fresh Scent for Pet Odors (Tough Odor Solutions)
  • Hawaiian Breeze
  • Lavender & Vanilla

Holiday products

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In the late 2005, Glade introduced candles inspired by artist Thomas Kinkade.[2] Both candles had a different wintry scene printed on the jar and offered the choice of vanilla, apple cinnamon, or pumpkin pie scent.

Competition

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Glade's two main competitors in the air freshener market are Air Wick and Renuzit. Formerly, Wizard Scented Oils was also a competitor to Glade as well until it was discontinued due to poor sales.

References

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  1. ^ Palmer, Brian (September 14, 2010). "Green Lantern: Some air fresheners contain ingredients that may be harmful". The Washington Post. Retrieved May 30, 2011.
  2. ^ a b Bosman, Julie (2005-12-12). "Holiday Themes Sell Everyday Items". The New York Times. ISSN 0362-4331. Retrieved 2021-09-16.
  3. ^ Saml, Eingestellt von Bernd. "NAMING OR SHAMING? October 2012". Markenecho (in German). Retrieved 2021-12-04.
  4. ^ "shebanian - Brise gaat verder als Glade". www.shebanian.com (in Dutch). Archived from the original on 2019-05-02. Retrieved 2014-07-01.
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