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Platina Records

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Platina Records
Founded1964; 60 years ago (1964)
FounderEvert Jakobsson
Defunct1989; 35 years ago (1989)
StatusInactive
Distributor(s)EMI Records
Genre
Country of originSweden
LocationGothenburg, Sweden

Platina Records (Platina Skivor) was a Swedish independent record label founded in 1964 by businessman and songwriter Evert Jakobsson. The label saw great success throughout the mid-1960s with rock acts such as Tages, before turning to dansband music in the 1970s, gaining success with Flamingokvintetten and Thorleifs. After turning to pay to play in 1984, the label shut down in 1989.

History

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1960s

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During the early 1960s, Evert Jakobsson worked for Svenska Kullagerfabriken (SKF) as a computer technician.[1] During his free time, he dreamed of becoming a teen idol, and as a result turned to music.[1] He wrote two songs, "About Rita" and "You Sent Me A Rose", but unable to secure a recording contract, Jakobsson decided to register Platina Records as a company and almost immediately started pressing a batch of the single under the pseudonym Glenn Jackson and the Glentones.[1][2][3] This was the first release on the record label but it failed to garner any major attention, both commercially and critically.[1] This led to Jakobsson dropping his ambition to instead focus on running the label.[1]

Jakobsson almost immediately focused on the blossoming Gothenburg music scene that had many popular bands that were unsigned.[1][4] Tages was a band that had been the victim of extreme popularity, but hadn't been approached by any record labels.[5] He decided to contact their manager Lars Fryklund for a meeting shortly after their victory in the Västkusens Beatles contest.[6] Fryklund and drummer Freddie Skantze were optimistic to get signed which led to a two-and-a-half-year contract, much to the shock of Jakobsson who thought that they wouldn't sign with him.[1] Jakobsson also produced their debut single, "Sleep Little Girl" as no other producers were present during the session.[7] This single was both the group's and the label's breakthrough, reaching number one on Tio i Topp and three on Kvällstoppen.[8][9]

The follow-up to "Sleep Little Girl", "I Should Be Glad" was also self-released by Platina.[10] However, at the time the label wasn't assigned to any studio due to monetary restraints, which led to Jakobsson booking various studios for his label, including Metronome Records studio in Stockholm.[10] Partly due to this, Jakobsson arranged for a deal with EMI Records, who would distribute the label's records from that point on.[11] This deal also gave Jakobsson access to EMI's studio on Sandhamnsgatan in Stockholm which he promtply took advantage of.[11] Jakobsson could now afford to manufacture more records which led to more and more commercial success, affording him two gold albums, Tages and Tages 2, both in 1966.[12][13][14][15] Also in 1966, several singles released on the label also sold over 100.000 copies, most notably Tages "In My Dreams", which was a number one hit on both Tio i Topp and Kvällstoppen.[8][9]

Tages would leave the label in January 1967, after their contract expired.[16] The reason behind this was that Tages were offered a contract by another EMI sub-label, Parlophone Records, who could afford them more studio time and a bigger budget.[16] Other rock bands were also signed around 1965–66, including the Pacifics,[17] the Steelmen,[18] Highway Gang[19] and the Shakers.[20] Most of these were unknown and commercially unsuccessful acts, with only the Shakers having a charting hit.[8][9] After Tages, the biggest group Platina signed during the 1960s was Thor-Erics, a dansband who were signed in 1965.[21] They had multiple entries on Svensktoppen, starting in 1966 with "Sju ensamma kvällar" which reached number five on that chart in August 1966.[22] Flamingokvintetten were another dansband signed in 1966.[23] They saw commercial success on Svensktoppen starting in 1967.[24] Both bands released their debut albums in 1967, with both being produced by Jakobsson.[21][23]

1970s and 80s

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By the late 1960s, the Swedish rock scene was almost completely gone, being instead replaced by progg groups or dansbands.[25][26][27] Jakobsson decided to focus primarily on the dansband scene instead, finding it more commercially viable. Thor-Erics were still commercially successful on Svensktoppen throughout 1968–70 with songs such as "Vit som en orkidé" which reached number two on both Kvällstoppen and Svensktoppen in August 1970.[9][28] Flamingokvintetten, who had two songs on Svensktoppen in 1968,[29] one of which reached both Tio i Topp and Kvällstoppen,[8][9] decided to leave the label in 1970 after forming their own record label Flam Records.[30] Up until this point they had released four studio albums, all of which were produced by Jakobsson.[23] Due to this, Platina released several unauthorized compilation albums of Flamingokvintetten's material throughout the 1970s, starting with 1971's Flamingos Bästa and ending with 1979's 20 Hits Med Flamingo.[2]

By 1971 the label had signed several more dansband, including Tonix,[31] Bert Bennys[32] and Matz Bladhs.[33] These all released records on the label to various degrees of commercial success.[2] However, also in 1971, Thorleifs was signed to Platina due to the connection of manager Roddy Olofsson who was acquainted with Agnetha Fältskog.[34] These were arguably the most commercially successful of all Platina artists, debuting on Svensktoppen with "I Mexicos land" which reached number nine.[35] With the money earned by these releases, Jakobsson purchased a studio for the label, which he simply called Platina Studio which from 1972 onwards would be used for most of the label's releases.[2] Thorleifs released their debut album Kommer hem till dig in 1973,[36] which although failed to chart was a strong seller on the Swedish market.[37] By this time the label was much more financially stable which meant that the partnership with EMI could be ended.[2]

The label's arguably best selling albums were both by Thorleifs at the height of the dansband movement in Sweden.[27] The first one was En dag i juni which was released in 1974.[38][39] It was the first album by them to sell gold,[40] selling an approximated 300,000 copies in Sweden[39] and reached number two on Kvällstoppen that year.[9] The second successful release was Gråt inga tårar, which was released the following year. This album also sold gold,[40] and reached number one on VG-lista during that summer.[41] However, due to contractual disagreements, Thorleifs left the label after recording Alltid tillsammans at Platina Studio, which was released under their own label Tor Records.[34][42] Although the label also had success with Curt Haagers starting in 1975,[2] the dansband craze had started waning towards the end of the decade, which contributed to Platina's decision to release the final dansband studio album in 1979, that being Canders Charlie.[2]

By 1980, the label had ceased operation and reformed into a small pay to play label instead when operations once again started in 1984.[2] The targeted format was 7-inch singles by smaller groups.[2] In fact, during the label's last nine years in existence only three albums were released, these being Thorleifs 20 Godingar, Gunnar Karlsson's Våra Sköna Dansband 1 (Compilation) along with Tages Tages 1964–1968![2] The first release using this business model was Akut's "Vill ha dig" in 1984.[43] Most of the artists releasing records on the label during this time had one thing in common was that most of them were local, obscure band who primarily played either punk rock, new wave or synth-pop.[2] However, as many of these bands were obscure no commercial success could be garnered, and as such Platina became financially struck and Jakobsson finally decided to shut it down in 1989.[2] The final release on the label was "Heroes" by 3 Miles From Here in that year.[2][44]

Discography

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Albums

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Year[2] Catalogue Number[2] Artist(s)[2] Album title[2]
1965 PALP 3001 Tages Tages
1966 PALP 3002 Tages 2
PALP 3003 Extra Extra
1967 PALP 3004 Thor-Erics Sju Trivsamma Kvällar Med Thor-Erics
PALP 3005 Tages The Best Of Tages (Compilation)
PALP 3006 Flamingokvintetten Harrli! Harrlå!
1968 PALP 3007 Tages Forget Him (Compilation)
PALP 3008 Flamingokvintetten Ja' Går Ut Med Hunden! Sticker Ut Ett Slag ...
PBLP 5002 Tages The Best Of Tages (Compilation)
1969 PALP 3009 Flamingokvintetten Chin Chin
1970 PALP 3010 Hälften Av Varje
PALP 3011 Tonix Hörru, Va' E' De'?
1971 PALP 3012 Flamingokvintetten Flamingos Bästa (Compilation)
PALP 3013 Thor-Erics Försök Att Vara Lite Vänlig
1972 PALP 3014 Lill-Ingmars Lill-Ingmars
PALP 3015 Matz Bladhs Bland Blommor Och Blad
PALP 3016 Bert Bennys Du
PALP 3017 Thor-Erics Vårt Strå Till Stacken
1973 PALP 3018 Nonnes Lugn I Stormen
PALP 3019 Chiquita Brass Gamle Kompis
PALP 3020 Zenits Fröken Vår
PALP 3021 Thorleifs Kommer Hem Till Dig
PALP 3022 Flamingokvintetten Flamingos Bästa 2 (Compilation)
PALP 3023 Thor-Erics En Tidig Sönda' Morron
PALP 3024 Macs Som En Sång
PALP 3025 Drifters Kom Loss
PALP 3026 Kennys På Festplatsen
PALP 3027 Peter Pan Allt Beror På Dig
1974 PALP 3028 Thorleifs En Dag I Juni
PALP 3029 Tonix Flyg Din Väg
PALP 3030 Four Seven Four Seven
PALP 3032 Flamingokvintetten Flamingos Bästa 3 (Compilation)
PALP 3033 Lill-Ingmars 2:an
PALP 3034 Hobsons Nu E' De' Lörda' Igen
PALP 3035 Bert Bennys Aja Baja Anna-Maja
PALP 3036 Drifters Ikväll
PALP 3037 Nonnes Nära Dej
PALP 3038 Kennys Samling Vid Pumpen!
PALP 3039 Thor-Erics Vi Ses Igen
1975 PALP 3040 Thorleifs Gråt Inga Tårar
PALP 3041 Chiquita Brass Här Igen!
PALP 3042 Macs Vår Andra
PALP 3043 Hobsons Vår Mascot
PALP 3044 Four Seven Hokus Pokus
PALP 3045 Tonix Vindens Melodi
PALP 3046 Bennys Tillsammans Igen
PALP 3047 Curt Haagers Ta Mej Me'...
PALP 3048 Flamingokvintetten Flamingos Bästa 4 (Compilation)
PALP 3049 Milles Låt Mig Få Krama
PALP 3050 Lill-Ingmars 3:an
PALP 3050 Nonnes Vi Sticker Ut...
PALP 3051 Tonix Förlåt Mej Älskling
PALP 3052 Kinells Flottarkärlek
PALP 3053 Drifters Ett Äventyr Med Drifters
PALP 3055 Bert Bennys III
PALP 3056 Kennys Hänger Du Me'
PALP 3057 Magnus Dom Bästa Bitarna 1 (Compilation)
PALP 3058 Four Seven Bugga Loss
PALP 3059 Curt Haagers Goa 10-I-Topp Bitar 1 (Compilation)
1976 PALP 3060 Chiquita Brass Gunga Me'
PALP 3061 Hobsons Säg, Får Jag Lov!
PALP 3062 Thor-Erics På Jakt Efter Dej
PALP 3063 Milles Det Bästa Jag Kan Få
PALP 3064 Peter Pan Anita
PALP 3065 Magnus Country 1
PALP 3066 Bennys Gott Humör
PALP 3067 Kinells 2 - Vi Möts Igen
PALP 3068 Various Artists De Bästa Dansbanden 1 (Compilation)
PALP 3069 Flamingokvintetten Flamingos Bästa 6 (Compilation)
PALP 3070 Carols Svängiga Danslåtar 1
PALP 3071 Bert Bennys IV
PALP 3072 Various Artists De Bästa Dansbanden 2 (Compilation)
PALP 3073 Hobsons Let's Twist
PALP 3074 Peter Pan Goa 10 I Topp Bitar 2 (Compilation)
PALP 3075 Tonix Tonix' Bästa 1 (Compilation)
1977 PALP 3077 Magnus Brustanta (Dom Bästa Bitarna 2) (Compilation)
PALP 3078 Milles 3
PALP 3079 Hux-Flux Med LP:n Hej, Hej, Hej
PALP 3080 Kitts En För Alla
PALP 3081 Rubb & Stubb I Våran Gamla Chevrolet
PALP 3082 Various Artists De Bästa Dansbanden 3 (Compilation)
PALP 3083 Bennys Venus
PALP 3084 Carols Natten Har Sin Egen Saga
PALP 3085 Rifflers Party Time
PALP 3086 Various Artists De Bästa Dansbanden 4 (Compilation)
PALP 3087 Magnus Country 2
PALP 3089 Milles Knock Out!
PALP 3090 Canders Försök Förstå
PALP 3091 Thor-Erics Thor-Erics Bästa (Compilation)
1978 PALP 3092 Kitts Alla Minnen
PALP 3093 Kennys När Sommaren Kommer
PALP 3095 Tonix Tonix' Bästa 2 (Compilation)
1979 PALP 3097 Canders Charlie
PALP 3098 Thor-Erics Thor-Erics Bästa 2 (Compilation)
PALP 3099 Ekelunds Dansglädje 1
PCLP 7501 Flamingokvintetten 20 Hits Med Flamingo (Compilation)
1980 PCLP 7503 Thorleifs 20 Godingar (Compilation)
1985 PCLP 8501 Gunnar Karlsson Våra Sköna Dansband 1 (Compilation)
Double-albums
1983 7C 138-35954 Tages Tages, 1964-68!

EPs

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Year[2] Catalogue Number[2] Artist(s)[2] EP title[2]
1965 PAEP 2001 Tages Tages
1966 PAEP 2002 Sleep Little Girl
PAEP 2003 Thor-Erics En Liten Amulett
PAEP 2004 Flamingokvintetten Ingalunda-Lej
1967 PAEP 2005 Tages Tages Hits Vol. 1
PAEP 2006 Tages Hits Vol. 2
PAEP 2007 Tages Hits Vol. 3
PAEP 2008 Ann & Lill Ann & Lill Sjunger Till Sam Brandts Orkester
1968 PAEP 2009 Flamingokvintetten Äntligen
1971 PAEP 2010 Brita Borg Göteborgs Melodi

References

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References

  1. ^ a b c d e f g Brandels & Wrigholm 2012, p. 35.
  2. ^ a b c d e f g h i j k l m n o p q r s t u "Platina Records". Musikon. Retrieved 2021-10-19.
  3. ^ Development, PodBean. "ep 82 - 60-talet i Göteborg del 9". popnerdspodden.podbean.com. Retrieved 2021-10-20.
  4. ^ "ep 72 – 60-talet i Göteborg del 5. - Popnördspodden's Podcast". Poddtoppen (in Swedish). Retrieved 2021-10-20.
  5. ^ Brandels & Wrigholm 2012, p. 27.
  6. ^ "Göran Lagerberg". www.fuzz.se. September 2008. Retrieved 2021-08-03.
  7. ^ Brandels & Wrigholm 2012, p. 36.
  8. ^ a b c d Hallberg, Eric; Henningsson, Ulf (1998). Eric Hallberg, Ulf Henningsson presenterar Tio i topp med de utslagna på försök: 1961 - 74. Premium Publishing. ISBN 919727125X.
  9. ^ a b c d e f Hallberg, Eric (193). Eric Hallberg presenterar Kvällstoppen i P 3: Sveriges radios topplista över veckans 20 mest sålda skivor 10. 7. 1962 - 19. 8. 1975. Drift Musik. ISBN 9163021404.
  10. ^ a b Brandels & Wrigholm 2012, p. 47.
  11. ^ a b Wrigholm, Lennart (7 June 2020). "Tages: Makalös grej i Götet". Now & then (April 1991).
  12. ^ "Tages − Tages (album)". www.svenskpophistoria.se. Retrieved 2021-04-15.
  13. ^ Brandels & Wrigholm 2012, p. 89.
  14. ^ "Tages – Tages 2". www.svenskpophistoria.se. Retrieved 2020-04-15.
  15. ^ Brandels & Wrigholm 2012, p. 125.
  16. ^ a b Brandels & Wrigholm 2012, p. 152.
  17. ^ "Pacifics". Musikon. Retrieved 31 January 2022.
  18. ^ "The Steelmen". Musikon. Retrieved 31 January 2022.
  19. ^ "Highway Gang". Musikon. Retrieved 31 January 2022.
  20. ^ "The Shakers". Musikon. Retrieved 31 January 2022.
  21. ^ a b "Thor-Erics". Musikon. Retrieved 31 January 2022.
  22. ^ "Svensktoppen – 1966". Sveriges Radio. 1966. Retrieved July 14, 2020.
  23. ^ a b c "Flamingokvintetten". Musikon. Retrieved 31 January 2022.
  24. ^ "Svensktoppen – 1967". Sveriges Radio. 1967. Retrieved July 14, 2020.
  25. ^ "Alternativfestivalen | Öppet arkiv | oppetarkiv.se". Archived from the original on 2017-02-02. Retrieved 2017-02-08.
  26. ^ "Vi har vår egen sång - musikfilmen (1976) – Svensk Filmdatabas".
  27. ^ a b Svenska Dagbladet - Vad gör man inte för ett avdrag Article by Per Gudmundson (Swedish)
  28. ^ "Svensktoppen – 1970". Sveriges Radio. 1970. Retrieved 31 January 2022.
  29. ^ "Svensktoppen – 1968". Sveriges Radio. 1968. Retrieved 31 January 2022.
  30. ^ "Historia". Flamingokvintetten (in Swedish). Retrieved 2022-01-31.
  31. ^ "Tonix". Svenska Dansband. Retrieved 31 January 2022.
  32. ^ "Bert Bennys". Svenska Dansband. Retrieved 31 January 2022.
  33. ^ "Matz Bladhs". Svenska Dansband.
  34. ^ a b "THORLEIFS historik". www.thorleifs.se. Retrieved 2022-01-31.
  35. ^ "Svensktoppen – 1971". Sveriges Radio. 1971. Retrieved 31 January 2022.
  36. ^ "Kommer hem till dig" (in Swedish). Svensk mediedatabas. 1973. Retrieved 15 May 2011.
  37. ^ "Kommer hem till dig" (in Swedish). Thorleifs' website. 1973. Retrieved 15 May 2011.
  38. ^ "En dag i juni" (in Swedish). Svensk mediedatabas. 1974. Retrieved 15 May 2011.
  39. ^ a b "En dag i juni" (in Swedish). Thorleifs' website. 1974. Archived from the original on 18 August 2010. Retrieved 15 May 2011.
  40. ^ a b "Thorleifs" (in Swedish). Sveriges Radio. 21 February 2009. Retrieved 3 May 2021.
  41. ^ "norwegiancharts.com - Norwegian charts portal". norwegiancharts.com. Retrieved 2022-01-31.
  42. ^ "Alltid tillsammans (1976)". 2010-08-18. Archived from the original on 18 August 2010. Retrieved 2022-01-31.
  43. ^ "Vill ha dig". Musikon. Retrieved 31 January 2022.
  44. ^ "Heroes". Musikon. Retrieved 31 January 2022.

Sources

  • Brandels, Göran; Wrigholm, Lennart (2012). Boken om Tages: från Avenyn till Abbey Road. Premium Publishing. ISBN 978-91-89136-88-5.

See also

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