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Plantify

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Plantify
Company typeIncorporated, Privately owned
IndustryE-Commerce, Plant retail
Founded2011 (2011)
FounderPeter and Susann Laughton
Headquarters
Windsor, Berkshire
,
UK
ProductsHerbaceous and Perennial plants
Number of employees
12
Websiteplantify.co.uk

Plantify.co.uk is an online plant shop based in Windsor, Berkshire (UK) that sells a wide variety of herbaceous and perennial plants. The plant shop supplies over 3150 plants sourced from small British growers and hosts a Plant Finder encyclopedia and free garden design tool.

History

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Plantify.co.uk was founded in 2011 by ex-computer games developer and gardening enthusiast, Peter Laughton, who developed plantify.co.uk using gamification techniques honed in the video games business to make processes, sales and marketing more attractive to consumers, employees and suppliers. Laughton previously worked for video games developers, Electronic Arts Inc.[1][2]

Operations

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The business operates from warehouse offices and employs operational and customer service staff, and horticultural specialists.

In 2012 the plant retailer supported the UK division of World Vision,[3] one of the world’s leading aid agencies, to cultivate the rare Andean Lupin (Lupinus mutabilis) which the charity featured in its Royal Horticultural Society (RHS) Chelsea Flower Show 2012 garden designed by RHS gold medal winning garden designers, FlemonsWarlandDesign[4][5]

At the 2012 RHS Hampton Court Palace Flower Show, two gardens featured plants supplied by plantify.co.uk. The Badger Beer Garden, and The 'Bridge Over Troubled Water' garden designed by Bestique's garden designer, Anoushka Feiler won three awards; Best in Show, a gold medal and the People's Choice award.[6]

Media Coverage

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[7] has been featured in newspapers including the Saturday Telegraph [8] and Sunday Telegraph,[9] women’s and gardening magazines[10] and on radio.[11] Independent reviews through blogs have also featured plantify.co.uk from both amateur and professional gardeners alike.[12][13][14][15][16][17][18][19][20]

References

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  1. ^ "Prague Post".
  2. ^ "Electronic Arts Opens Russian Office". 27 July 2007.
  3. ^ "World Vision UK | Children's Charity - Child Sponsorship & Protection : World Vision UK". Worldvision.org.uk. Retrieved 2013-05-23.
  4. ^ "flemonswarland". Flemonswarlanddesign.com. Retrieved 2013-05-23.
  5. ^ Jane Perrone (2012-05-18). "The people behind the Chelsea flower show | Life and style". The Guardian. London. Retrieved 2013-05-23.
  6. ^ "Bestique". Bestique. 2011-08-06. Retrieved 2013-05-23.
  7. ^ Plantify.co.uk
  8. ^ Gardening (2012-09-17). "Dahlias: How the once-naff flower has made a dazzling comeback". London: Telegraph. Retrieved 2013-05-23.
  9. ^ Gardening (2012-05-08). "May gardening planner". London: Telegraph. Retrieved 2013-05-23.
  10. ^ Inbalancemagazine.com (http://inbalancemagazine.com/tag/plantify), 20 Feb 2012; Choice, March 2012; Amateur Gardening, 17 March 2012; Real Homes, June 2012; Garden News, 26 June 2012; Waitrose Weekend, 20 September 2012; Vegetarian Living, September 2012; Which? Gardening, September 2012; Period Homes & Interiors, October 2012; Gardening Times (http://thegardeningtimes.com/article.asp?AR01=1090), 19 December 2012 & (http://www.thegardeningtimes.com/article.asp?AR01=1105), 7 Feb 2013
  11. ^ BBC Radio Kent, 27 March 2012 and BBC Radio Northampton, 2 April 2012
  12. ^ Gardener, The Constant (2012-02-06). "The Constant Gardener: Gardening trends for 2012". The Constant Gardener. Retrieved 2022-12-13.
  13. ^ petrahm (2012-02-07). "Taking the pulse: Garden Retail Market Trends 2012 | Oxonian Gardener". Retrieved 2022-12-13.
  14. ^ Green Living Review (http:/greenreview.blogspot.co.uk/2012/03/plantify-your-garden-using-free-online.html), March 2012
  15. ^ "true inspiration". annamurphydesign. 2012-06-28. Retrieved 2022-12-13.
  16. ^ Hortitrends.com (http://www.hortitrends.com/landscape-news/13672-physocarpus-opulifolius-midnight-new-from-plantify-graham-rice-s)
  17. ^ "My Garden - Your Free RHS Gardening Coach / RHS Gardening". www.rhs.org.uk. Retrieved 2022-12-13.
  18. ^ "Gardening Women". Gardening Women. Retrieved 2022-12-13.
  19. ^ "Home". Woolly Green. 2019-03-25. Retrieved 2022-12-13.
  20. ^ The Patient Gardener (http://patientgardener.wordpress.com/2012/10/27/are-things-looking-up-for-online-plant-buying/)

20) The Guardian https://www.theguardian.com/small-business-network/2013/oct/08/showcase-marketing-pr-plantify 21) The Horticulture Week Magazine http://www.hortweek.com/Landscape/article/1187050/Horticultural-society-appoints-Plantify-create-floral-triumphant-arch-coronation-commemoration-gift

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