Petcube
 | |
| Company type | Private |
|---|---|
| Industry | smart, connected products |
| Founded | 2012 |
| Founder | Yaroslav Azhnyuk, Andrey Klen, Alex Neskin |
| Headquarters | San Francisco, United States |
Area served | Worldwide |
Key people | Anastasia Kuhar (CEO), Alex Neskin (CTO), Andrey Klen (CDO), Yaroslav Azhnyuk (president)[1] |
| Products |
|
Number of employees | 100 |
| Website | petcube |
Petcube is a technology company that designs and develops smart devices for pets which combine cameras with treat dispensers and laser pointer toys.
History
[edit]The company was founded in 2012 in Kyiv, Ukraine by Alex Neskin, Yaroslav Azhnyuk, and Andrey Klen. Typically for a startup, Petcube aimed to solve the problem the founders faced on their own: Neskin's dog Rocky suffered and misbehaved due to separation anxiety.[2]
Within two Kickstarter campaigns the project raised $250,000 in 2013 (becoming the best funded pet product by that time)[2][3] and $315,000 in 2016. In 2017, Petcube announced a treat partnership with Wellness and acquised a Canadian pet-focused startup Petbot.[4] In the following years, Petcube raised over $14 million in seed money and Series A financing from Y Combinator, Almaz Capital, Aventures, and other investors.[5][6][7][8]
Products
[edit]Petcube offers three devices: Petcube Camera, Petcube Bites with camera and a treat dispenser, and Petcube Play which features a laser pointer to keep the pet entertained (distracted) while the owner is away.[9]
The devices can stream and record video, toss treats, allow users to communicate with a pet two-way, and connect to Amazon Alexa. Paid subscription enables cloud video storage, automated recording triggered by sound or motion, smart alerts (bark, meow, pet, and human notifications), and adds a web interface.[10][11]
Charity
[edit]Petcube cooperates with shelters and helps to save pets and find them new homes. The company donates its products and organize events for pet activists.[12] As a Ukrainian brand, Petcube joined United24 charity project and donates proceeds from its pet cameras to the future rebuilding of Ukraine.[13]
References
[edit]- ^ "Ярослав Ажнюк пішов з посади керівника Petcube" [Yaroslav Azhnyuk resigned as CEO of Petcube] (in Ukrainian). AIN. September 20, 2022. Retrieved October 6, 2022.
- ^ a b "Pet-Friendly Tech Startup Explodes On Kickstarter". Forbes. Retrieved 2017-12-15.
- ^ "Petcube Scoops Up $2.6 Million So You Can Entertain Your Pet From Anywhere". techcrunch.com. 2016-02-03. Retrieved 2018-02-10.
- ^ "Petcube Acquires PetBot, Hires Founder". silicontap.com. 2017-06-29. Retrieved 2017-12-15.
- ^ "This start-up is using AI to figure out what our pets are trying to tell us". cnbc.com. 2017-10-25. Retrieved 2017-12-15.
- ^ "Petcube Raises $1.1 Million to Let Owners Interact With Pets Remotely". blogs.wsj.com. 2015-03-17. Retrieved 2017-12-15.
- ^ "Petcube Secures $10 Million Investment to Fund New Products". petproductnews.com. Retrieved 2017-12-15.
- ^ "Petcube — stay closer to your pet". kickstarter.com. Retrieved 2017-12-15.
- ^ Ana Suarez (August 12, 2022). "The Petcube camera makes it easy for me to check on my animals when I'm not home". SFGATE. Retrieved October 6, 2022.
- ^ Mary Beth Quirk (January 6, 2022). "Petcube Bites 2 Camera Review".
- ^ Ali Cidem (July 8, 2023). "Petcube Bites 2 Review 2023: The Must-Have Smart Device for Pet Owners".
- ^ "Petcube Rescue Block Party: Doggy World Record!". sparksocialsf.com/. Retrieved 2017-12-15.
- ^ Justin Kahn (August 24, 2022). "Petcube takes up to $60 off its smart pet cams with all proceeds going to rebuild Ukraine". 9to5toys. Retrieved October 6, 2022.