Peclers
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| Company type | Private |
|---|---|
| Industry | Fashion Trends Trend analysis Brand Strategy |
| Founded | Paris (1970) |
| Headquarters | Paris, New York City, Shanghai |
Area served | Worldwide |
Key people | Dominique Peclers |
| Products | Trend books |
| Website | www.peclersparis.com |
Peclers is a trend consulting agency founded in Paris in 1970.[1]
Operations
[edit]The company provides trend analysis, consumer reports, and brand strategies for multiple brands and creative individuals. Peclers' creative team develops seasonal trend books[2] that serve as a foundation for businesses in the fashion and home industries. The agency offers trend forecasts[3] and styling intelligence,[4] catering to various sectors such as retail, beauty, wellness and cosmetics, electronics, and consumer goods.
History
[edit]- 1970: Founded by Dominique Peclers in Paris, France
- 2001: Opened its first office in New York[5][non-primary source needed]
- 2003: Joined WPP plc,[1] a multinational advertising and public relations company in London, England[6]
- 2007: Eric Duchamp joins as president of Peclers Paris
- 2010: Opened its second office in Shanghai
References
[edit]- ^ New York Times "Trend-spotting:new spins on old techniques"
- ^ "Peclers Paris unveils new Beauty Book". Premium Beauty News. Retrieved 2024-04-03.
- ^ Evening Standard "What makes a trend?"
- ^ Douglass, Rachel (2023-08-16). "Peclers Paris: Tech gurus and urbanites to lead the way for SS24". FashionUnited. Retrieved 2024-04-03.
- ^ Peclers Paris North America[permanent dead link]
- ^ "Peclers Paris North America". GlobalTrade.net. Retrieved 2022-09-08.
