OwnerIQ

ownerIQ, Inc.
Company type	Private Company
Founded	2007
Headquarters	Boston, Massachusetts, United States
Key people	Jay Habegger, CEO and Co-Founder ; Doug Shattuck, CFO ; Chris Back, CTO ; Steve Ustaris, CMO
Website	www.owneriq.com

ownerIQ is a media technology company that provides online advertising solutions and marketing channels for brands, retailers, and manufacturers. The company was founded by Jay Habegger and has offices in Boston, New York City, Chicago, San Francisco, Seattle and Toronto.^[1]^[2]^[3]^[4]

History

Habegger founded OwnerIQ in 2007 after selling Bitpipe, Inc. for $40 million to TechTarget.^{[citation needed]} In 2012, the company acquired DijiPOP, an on-demand shopper marketing technology platform. OwnerIQ owns ManualsOnline.com. The online directory provides guides for appliances, TV and Video, electronics, power tools, and other consumer goods.^{[citation needed]}

Products

The company offers ownership targeting, retailer targeted marketing, vendor targeted marketing, and pre-roll capability that enables advertisers to target shoppers from specific premium retailer sites and other e-commerce websites.^{[citation needed]}

References

^ 20 May (2007-10-30). "OwnerIQ looks smart with $2M first funding - Boston Business Journal". Masshightech.com. Retrieved 2014-06-15.{{cite web}}: CS1 maint: numeric names: authors list (link)
^ Geoffrey Oldmixon (2008-05-14). "OwnerIQ's Ownership Targeting Rewrites the Marketing Manual - CE Pro Magazine Article from". CE Pro. Retrieved 2014-06-15.
^ The Miami Herald. "Bridget Carey: The Digital Dish | Learning how to use your new gadgets". Miamiherald.typepad.com. Retrieved 2014-06-15.
^ Otlacan, Otilia (22 August 2013). "OwnerIQ Tool Shows Advertisers How their Online Budgets Affect Retail Customers". Ad Operations Online. Retrieved 2014-06-15.

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[1] 20 May (2007-10-30). "OwnerIQ looks smart with $2M first funding - Boston Business Journal". Masshightech.com. Retrieved 2014-06-15.{{cite web}}: CS1 maint: numeric names: authors list (link)

[2] Geoffrey Oldmixon (2008-05-14). "OwnerIQ's Ownership Targeting Rewrites the Marketing Manual - CE Pro Magazine Article from". CE Pro. Retrieved 2014-06-15.

[3] The Miami Herald. "Bridget Carey: The Digital Dish | Learning how to use your new gadgets". Miamiherald.typepad.com. Retrieved 2014-06-15.

[4] Otlacan, Otilia (22 August 2013). "OwnerIQ Tool Shows Advertisers How their Online Budgets Affect Retail Customers". Ad Operations Online. Retrieved 2014-06-15.

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