Onia (clothing)
 | |
| Industry | Clothing |
|---|---|
| Founders | Carl Cunow, Nathan Romano |
| Headquarters | New York, New York |
| Products | Swimwear |
| Website | https://onia.com/ |
Onia (o-nee-ah; the Hebrew word for "ship") is a New-York based clothing company that sells luxury swimwear and ready to wear.[1] The company was founded in 2009 by Carl Cunow and Nathan Romano.
History
[edit]In 2013, Onia expanded its collection to include men's casual wear.[2] In 2015, Onia launched women's swim and ready to wear.[3] In December 2015, Onia launched on Mr. Porter.[4] In 2019 the brand moved into licensing acquiring the men's license for Body Glove.[5]
Onia has been featured in The New York Times,[6] The Wall Street Journal,[7] Forbes,[8] Women's Wear Daily,[9] and men's fashion publications such as GQ and Detail.
Onia swimwear has become increasingly popular in the summer of 2019 amongst celebrities such as Kylie Jenner and Jessica Alba.[10]
In the fall of 2022, Onia's new Air Linen Camp shirts line became popular and was endorsed by Esquire Magazine.[11]
Collaborations
[edit]Onia has an ongoing collaboration with Liberty Art Fabrics, who supplies fabrics for much of Onia's swimwear. Onia has also collaborated with Ritz-Carlton Hotel Company and other resorts to create towels for resort guests.
Onia has entered into a multi-year licensing agreement with WeWoreWhat's Danielle Bernstein. Their recent Italy collection sold nearly $2 million in swimwear within 12 Hours. [12]
Onia runs third-party distribution among brands such as Club Monaco, Theory, Mr. Porter and Net-a-Porter. In 2019 they are launching wholesale distribution for WeWoreWhat as a standalone brand at Coterie.[13]
References
[edit]- ^ “The Business of Onia Swimwear.” Forbes.
- ^ “Onia's Solid Henley Is a Crucial Layering Piece For Winter.”
- ^ "Onia Dives Into Women's Swimwear Market"
- ^ "Mr. Porter"
- ^ Hughes, Aria (2019-02-01). "Onia Moves Into Licensing". WWD. Retrieved 2019-02-02.
- ^ “Packing for Sea and Sun.” The New York Times.
- ^ “Well Cut Swim Shorts for Men.” The Wall Street Journal.
- ^ Shirley, Kristen. "First Look: Onia Debuts New Campaign And Expands Into Denim". Forbes. Retrieved 2022-07-07.
- ^ Ell, Kellie (2022-07-28). "Onia Heads to The Standard Hotel for Swimwear Collab". WWD. Retrieved 2022-07-28.
- ^ "Kylie Jenner, Nick Jonas, Jessica Alba Are Going Crazy for Onia Swimwear This Summer".
- ^ "Onia's Camp Shirts Are the Perfect Way to Breeze Into Fall". Esquire. 2022-09-28. Retrieved 2022-09-30.
- ^ "How WeWoreWhat's Danielle Bernstein Sold Nearly $2 million in Swimwear in 12 Hours". 3 May 2019.
- ^ "Insights from the Specialty Retail Market". 27 August 2019.