Oliver T. Hellriegel
Oliver T Hellriegel | |
|---|---|
 Hellriegel, 2008 | |
| Born | July 30, 1965 Kaiserslautern, Germany |
| Nationality | German American |
| Education | Kaiserslautern University of Technology University of Applied Sciences, Mainz |
| Occupation(s) | Author, Marketing Professor and Consultant |
| Website | www |
Oliver T. Hellriegel (born July 30, 1965) is a German–American author and consultant.
Career
[edit]Hellriegel heads the international MBA program at Macromedia University in Germany, where he is also teaching Foresight, Innovation and Leadership classes. He has been part of a digital learning initiative on Design Thinking.[1] Before joining Macromedia, he has been a faculty member in various universities since 2007, and held a position as Dean of Studies in Visual and Corporate Communications at Fresenius University's School of Design.
Oliver T. Hellriegel co-authored a book on Social Media (Social Media Compass)[2][3] and is considered a researcher in the field of effects on interpersonal relationships as well as using social media for news purposes. He is a frequent author in of Germany's leading magazines on digital transformation: iBusiness[4] as well as in various magazines and books.[5] He has been speaking at several research conferences all over Europe (Glocal: Inside Social Media, New York University Skopje, Macedonia;[6] IDEA:Exchange, Goldsmiths, University of London, UK; Munich Science Days, FOM University of Applied Sciences, Munich, Germany;[7] Digital Marketing Congress, University of Hamburg, Germany[8]).
Hellriegel is also a partner in a business consulting company, specializing in digital transformation. In his role as professor and consultant, he is a frequent member of a delegation to the Federal Ministry for Economic Affairs and Energy in Germany.[9]
References
[edit]- ^ "MOOC Design Thinking | Macromedia University". www.mhmk-international.org. Retrieved 2016-01-18.
- ^ "Social Media Kompass 2010/2011 - Aktuelles / Medienbibliothek BVDW". www.bvdw.org. Retrieved 2016-01-18.
- ^ Social Media Kompass 2010/2011 (in German). Bundesverband Digitale Wirtschaft BVDW. 2010-09-15. ISBN 9783942262088. ASIN 3942262088.
- ^ "Zukunft der Agenturen: Welche Megatrends Marketingagenturen radikal verändern". www.ibusiness.de. Retrieved 2016-01-18.
- ^ Heymann-Reder, Dorothea (2011-01-01). Social Media Marketing: Erfolgreiche Strategien für Sie und Ihr Unternehmen (in German). Pearson Deutschland GmbH. ISBN 9783827330215.
- ^ "Inside Social Media: Changes in the media landscape". 2009-10-25.
{{cite journal}}: Cite journal requires|journal=(help) - ^ "Die Münchner Wissenschaftstage vom 18.-21.Juli 2009". www.muenchner-wissenschaftstage.de. Retrieved 2016-01-18.
- ^ "Digital Marketing Congress 2011". Issuu. Retrieved 2016-01-18.
- ^ "Wie war eigentlich der Fachkongress Digitale Gesellschaft? Ein Bericht | Initiative D21". www.initiatived21.de. Retrieved 2016-01-18.
Bibliography
[edit]- Hellriegel, Oliver T.; Kolo, Castulus (2022). CEO Communication in Social Media: Application of the ABC Social Media Impact Analysis and a New Communication Typology of Company Leaders (Technical report). macromedia University of Applied Sciences. doi:10.6084/m9.figshare.24212832. sr-2022-01. Retrieved September 29, 2023.
- Hellriegel, Oliver T.; Kolo, Castulus (2020). CEO Communication in Social Media: Derivation and Pilot Application of a Methodology Based on “Audience”, “Buzz”, and “Commitment” (“Social Media ABC Analysis”) (Technical report). macromedia University of Applied Sciences. doi:10.6084/m9.figshare.12164313. sr-2020-01. Retrieved August 31, 2023.
- Coskun, Anil; Hellriegel, Oliver T. (August 18–20, 2020). "The Potential of Voice Commerce: Attitudes and Behaviors in Ordering via Voice Assistant" (PDF). 2020 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption. Vol. 31. San Francisco, CA, USA: American Marketing Association. pp. 162–165. ISBN 978-0-87757-008-0.
- Hellriegel, Oliver T.; Panknin, Sabrina (2010). "Social Media in Bezug zu anderen Medien und heutigem Kommunikationsverhalten". Social Media Kompass 2010/2011 (in German). BVDW. pp. 12–15. ISBN 978-3-94226-208-8.