Oddcast (company)
| Founded | 1999 |
|---|---|
| Headquarters | , United States  |
Key people | Adi Sideman |
| Website | oddcast.com |
Oddcast is an online marketing company located in New York City and founded in 1999.[1][2]
Its software, PhotoFace, allows an uploaded picture to be turned into a 3D face, and then allows the manipulation of the features. The company has used this in various marketing campaigns for numerous major corporations.
Background
[edit]The company was founded in 1999 by former Israeli army paratrooper and documentary filmmaker Adi Sideman,[3][4] who as of 2012 is the company's chief executive officer.
Accomplishments
[edit] | This section reads like a press release or a news article and may be largely based on routine coverage. (July 2022) |
- For McDonald's in Europe, it created a promotion called “Avatarize yourself”, which encouraged people to go to a website and use a photograph of themselves to change into a Na'vi from the film Avatar.[5]
- It has worked with CareerBuilder to create Monk-e-Mail, which allows people to send messages with images of talking chimpanzees they can customize. Over 160 million messages have been sent thus far.[6][7]
- Ford's Theme Song-a-tron[8]
- Tide's Talking Stain[4]
- Volkswagen's Babymaker[7]
- 7-Eleven's BrainFreeze Laboratory, used to promote its Slurpee beverage.[9]
- OfficeMax's Elfyourself.[10]
- Monk-e-Mail
References
[edit]- ^ "About Us". Oddcast. Retrieved 2012-02-02.
- ^ Ahrens, Frank (15 July 2006). "The Nearly Personal Touch; Marketers Use Avatars to Put An Animated Face With the Name." The Washington Post.
- ^ Krewen, Nick (11 January 2004). "Dot.com dreams dashed yet again." Toronto Star.
- ^ a b "Oddcast's Character: Oddcast Adi Sideman's avatars have starred in some very successful viral marketing campaigns." The New York Enterprise Report. Retrieved 2 February 2012.
- ^ Elliott, Stuart (2010-02-08). "Campaign Spotlight - This Campaign Is Wet (and Wild)". NYTimes.com. Retrieved 2012-02-02.
- ^ Elliott, Stuart (January 13, 2011). "The Game Plan? Returning to What Works". The New York Times. Retrieved February 4, 2012.
{{cite web}}: External link in|publisher= - ^ a b Barrett, Rick (4 April 2009). Briggs & Stratton, Milwaukee Journal Sentinel (noting Oddcast campaigns including "Monk- e-Mail, Tide's Talking Stain, and Volkswagen's Babymaker ...")
- ^ (23 April 2008). Ford Focus Theme Song-a-tron Becomes A Viral Success!, oddcast.com (verifying Ford campaign)
- ^ "MediaPost Publications 7-Eleven Launches 'Brainfreezing' Online Viral Campaign 03/20/2009". Mediapost.com. Retrieved 2012-02-02.
- ^ (19 May 2008). Oddcast Creates Bridezillas Viral Campaign, mediapost.com