OTD (company)
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| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2021 |
| Founder | John Varvatos |
| Defunct | 2023 |
| Headquarters | |
| Website | otdnyc.com |
OTD (abbr. "on this day") was an American brand founded by designer John Varvatos after he exited his namesake brand in 2020.[1] OTD had the flagship store located in the heart of New York City's SoHo neighborhood, while founding a second home in Los Angeles on West Hollywood's iconic Sunset Strip.[2] OTD planned to be more tied to pop culture, wanted to offer elevated and reimagined silhouettes for men and women and to be more relaxed lifestyle brand.[3][4] OTD shuttered in 2023.[5]
References
[edit]- ^ Brickley, P. The Wall Street Journal, Lion Capital to Keep Control of John Varvatos Fashion Business Jul 24, 2020
- ^ Odman, S. The Hollywood Reporter, John Varvatos on His Unisex Clothing Store ‘OTD’ in West Hollywood: “I Wanted to Reinvent Myself”, July 27, 2022
- ^ Palmieri, J. WWD, John Varvatos’ Next Chapter Nov 8, 2021
- ^ Pambianco News, John Varvatos rinasce con il brand OTD Nov 8, 2021
- ^ Palmieri, J. John Varvatos’ OTD Label Shuttered March 20, 2023, Yahoo Life