Nucrem
 | |
| Product type | Dessert |
|---|---|
| Owner | Georgalos |
| Country | Argentina |
| Introduced | 2009 |
Nucrem is an Argentine candy bar, created in 2009 by the confectionery company Georgalos. It is a sweet peanut butter bar, derived from traditional Eastern Mediterranean and Near East known as halva.
History
[edit]The company, founded in 1939 by Greek immigrant Miguel Nomikos Georgalos originally called La Greco-Argentina, was the original creator of the classic candy Mantecol, but it was forced to sell off the brand to Cadbury during the December 2001 crisis,[1] through a leveraged buyout contract which included a clause that prohibited the manufacturing of similar products during a period of eight years.
Once the clause period finished, Georgalos launched “Nucrem”, claiming to use the original recipe for Mantecol, which was modified by Cadbury's.[2] Unlike Mantecol, Nucrem claims to be composed by 0% trans fat, and a chocolate covered variety exists as well as a sugarless one.
According to packaging, Nucrem is composed mainly of peanut butter, honey and sunflower oil. It is certified as gluten-free and kosher.
In 2022 Georgalos re-acquired the "Mantecol" brand,[3] however production of Nucrem continued with the original recipe while Mantecol maintained Cadbury's formula.[4]
External links
[edit]References
[edit]- ^ "Mantecol se vendió en U$S 226 Millones". La Nación. Archived from the original on 23 December 2014. Retrieved 23 December 2023.
- ^ "Mantecol o Nucrem: La grieta menos pensada". Infocielo.
- ^ "El Mantecol es argentino otra vez y las redes sociales lo festejan". Infocielo.
- ^ "Georgalos recupera su brazo derecho: Mantecol vuelve al portafolio de la empresa (pero seguirán produciendo Nucrem, su propia competencia)". Infonegocios.