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Noughty by Nature

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Not to be confused with Naughty by Nature.
Noughty by Nature
Mixtape by
Digga D
Released15 April 2022 (2022-04-15)
Recorded2020–2022
Genre
Length41:04
Label
Producer
  • 4stringz
  • Aaronorage
  • AJ Tracey
  • AoD
  • AV The Producer
  • Benji Bandz
  • Cage Beats
  • Emrld Beats
  • Esstwo
  • DN6
  • Finn Wigan
  • Gotcha
  • Harry Beech
  • Itchy
  • Jacob Manson
  • Jake Gosling
  • JJ Beats
  • Kazza
  • Kieran Nash
  • Littlevibeats
  • MacMac Relax
  • Mason
  • Mokuba
  • Nyge
  • R14 Beats
  • Sean Murdz
  • Swidom
  • The Elements
  • X10
Digga D chronology
Made in the Pyrex
(2021) 		Noughty by Nature
(2022) 		Back to Square One
(2023)
Singles from Noughty by Nature
  1. "Wasted"
    Released: 13 August 2021
  2. "2k17"
    Released: 9 September 2021
  3. "Pump 101"
    Released: 20 January 2022
  4. "G Lock"
    Released: 3 March 2022
  5. "What You Reckon"
    Released: 31 March 2022
  6. "Hold It Down"
    Released: 7 April 2022
  7. "Main Road"
    Released: 14 April 2022

Noughty by Nature (abbreviated as NBN) is the third commercial mixtape by British rapper Digga D. It was released on 15 April 2022 by CGM. It features guest appearances from Still Brickin', Rack5, Dodgy, Horrid1, AJ Tracey, and Maverick Sabre, and American rappers B-Lovee, Moneybagg Yo, and Hotboii.[1] The extended edition adds a further guest appearance from Arrdee. The mixtape debuted atop the UK Albums Chart, becoming Digga D's first number-one album.[2]

Background

[edit]

Digga D described this mixtape saying "This is the first time in my life I feel free. Free from all the hassle from police, haters, probation and crazy entanglements. Really been living a movie and this mixtape is just a scene from it."[3][4]

Singles and promotion

[edit]

On 13 August 2021, Digga D released the single "Wasted" featuring ArrDee. The single peaked at number 6 on the UK Singles Chart.[5] On 9 September, he released the song "2K17", which charted at number 26 on the UK Singles Chart.[6] He also appeared on the single "Keep Talkin" with Sav'O and Horrid1 on 28 September.[7] On 21 October, he released the single "Red Light Green Light", with the music video referencing the television series Squid Game. The single charted at number 17 on the UK Singles Chart.[8]

On 20 January, Digga D released the single "Pump 101" featuring Still Brickin.[9] On 3 March, he released the single "G Lock" featuring American rapper Moneybagg Yo.[10] He released three freestyles in March titled "A Lil Promo", "Life of a Real G", and a freestyle during an appearance the radio station On the Radar in the United States.[11][12][13] On 31 March, Digga D released the third single from the mixtape "What You Reckon", featuring American rapper B-Lovee.[14]

On 7 April, the fourth single was released titled "Hold It Down".[15] On 12 April, he released the song "Amelia Amelia" and revealed the tracklist of the mixtape in the music video.[16] He also released music videos for "Main Road" and "Alter Ego".

Artwork

[edit]

On 3 March, 2022, Digga D announced the mixtape and revealed the artwork with silhouettes of the characters. The characters were revealed in different music videos released to promote the mixtape.[3]

Critical reception

[edit]
Professional ratings
Review scores
SourceRating
Clash9/10[17]
The Guardian[18]
NME[19]
Pitchfork7.2/10[20]

Noughty by Nature was met with widespread critical acclaim from music critics. The Guardian scored the mixtape 4 out of 5 stars and noted the versatility on the mixtape, saying he achieved this under extraordinary circumstances due to a criminal behaviour order that prevents him from rapping about violence. The mixtape contains influence of early 2000's hip hop, with the writer saying "Digga is clearly trying to expand beyond drill to encompass trap and even pop balladry. This is sometimes to the album’s detriment. Its most thrilling moments come when it sticks fast to drill's minimal and now distinctively British blueprint, rather than looking back towards the US."[18]

NME also rated the mixtape a 4 out of 5 stars, claiming it features some of Digga D's best and deepest work, saying "Once upon a time, Digga D's career was riddled with ifs and buts, yet he keeps growing musically, challenging what drill music can be. On Noughty by Nature, he confirms he's a genre juggernaut, but in wearing his heart a little more on his sleeve, he's also evolving right in front of us."[19] Clash gave the mixtape a 9/10, calling Digga D an icon, saying the project "truly shines when he does what he does best. Speedy wordplay against a club-thumping beat is what makes this a memorable mixtape."[17]

Year-end lists

[edit]
Select year-end rankings of Noughty by Nature
Publication List Rank Ref.
Complex UK Complex UK's Best Albums of 2022 16 [21]
The Quietus The Quietus Albums Of The Year 2022 99 [22]

Commercial performance

[edit]

In the United Kingdom, Noughty by Nature debuted at number one on the UK Albums Chart, with first-week sales of 8,855 album-equivalent units.[23] The album had the lowest number 1 first week sales since Taylor Swift's December 2020, Evermore.[23]

Track listing

[edit]
Noughty by Nature track listing
No.TitleWriter(s)Producer(s)Length
1."Intro"Rhys Herbert
  • Swidom
  • Kazza
2:02
2."Alter Ego"HerbertMokuba2:13
3."Load Up"Herbert
  • Aaronorage
  • R14 Beats
3:14
4."Stuck in the Mud"HerbertFinn Wigan1:54
5."Pump 101" (with Still Brickin')
  • Herbert
  • Still Brickin'
Aaronorage2:32
6."Hold It Down"HerbertCage Beats2:13
7."What You Reckon" (with B-Lovee)
  • Aaronorage
  • R14 Beats
3:25
8."Main Road"HerbertSean Murdz3:25
9."Secret" (with Rack5, Dodgy, and Horrid1)
  • Herbert
  • Rack5
  • Dodgy
  • Horrid1
Esstwo . DN6 . Banrisk3:12
10."G Lock" (with Moneybagg Yo)
  • Nyge
  • AoD
3:10
11."Statement"Herbert
  • Aaronorage
  • Harry Beech
  • Kieran Nash
  • 4stringz
1:43
12."Addicted"HerbertJake Gosling1:55
13."Attention"Herbert
  • Littlevibeats
  • Mason
  • JJ Beats
2:15
14."Rambo" (with Hotboii)
Itchy2:16
15."Why" (with AJ Tracey)
  • The Elements
  • AJ Tracey
2:34
16."Let It Go" (with Maverick Sabre)
Jake Gosling2:53
Total length:41:04
Noughty by Nature (Extended Edition)
No.TitleWriter(s)Producer(s)Length
17."Wasted" (with ArrDee)
  • Jacob Manson
  • Finn Wigan
2:54
18."2K17"HerbertX103:26
19."Red Light Green Light"Herbert
  • MacMac Relax
  • Benji Bandz
2:52
20."A Lil Promo (Freestyle)"HerbertEmrld Beats2:02
21."Life of a Real G (Freestyle)"Herbert 2:42
22."On the Radar (Freestyle)"HerbertItchy1:44
23."Amelia Amelia"Herbert
  • AV the Producer
  • Gotcha
2:43
Total length:59:30

Charts

[edit]
Chart performance for Noughty by Nature
Chart (2022) Peak
position
Irish Albums (OCC)[24] 17
Scottish Albums (OCC)[25] 1
UK Albums (OCC)[26] 1
UK R&B Albums (OCC)[27] 1

Certifications

[edit]
Certifications for Noughty by Nature
Region Certification Certified units/sales
United Kingdom (BPI)[28] Silver 60,000‡

‡ Sales+streaming figures based on certification alone.

References

[edit]
  1. ^ "Digga D Announces 'Noughty by Nature' Tracklist Featuring AJ Tracey, Moneybagg Yo & More". GRM Daily.
  2. ^ "Digga D storms to Number 1 with Noughty By Nature mixtape: "Thank you to everyone for the support!"". Official Charts.
  3. ^ a b "Digga D Announces Brand-New Mixtape 'Noughty by Nature'". GRM Daily.
  4. ^ "The Break Presents – Digga D". XXL.
  5. ^ "Digga D & ArrDee claim the UK's Number 1 trending song with Wasted". Official Charts.
  6. ^ "Digga D Takes It Old-School For New Drill Offering "2k17"". Complex.
  7. ^ "Digga D teams up with Sav'O and Horrid1 for "Keep Talkin"". Revolt.
  8. ^ "Watch Digga D's 'Squid Game'-Inspired Video For "Red Light Green Light"". Complex.
  9. ^ "Digga D Drops Highly-Anticipated Visuals For "Pump 101" Featuring Liverpool's Stillbrickin". GRM Daily. 20 January 2022.
  10. ^ "Digga D & Moneybagg Yo Connect On Huge Collaboration "G Lock"". GRM Daily.
  11. ^ "Digga D provides "A Lil Promo" in latest freestyle". Revolt.
  12. ^ "Digga D Drops New "Life of a Real G" Street-Heater Ahead of Mixtape". Mixtape Madness.
  13. ^ W, Courtney (21 March 2022). "Digga D Lets Off New Freestyle For On th Radar Radio". grmdaily.com. Retrieved 22 March 2022.
  14. ^ Archibald-Powell, Naimah (31 March 2022). "Digga D Calls On B Lovee For Stateside Collab "What You Reckon?"". GRM Daily. Retrieved 31 March 2022.
  15. ^ "Digga D Pays Tribute To 50 Cent's "21 Questions" With "Hold It Down"". Complex.
  16. ^ "Digga D Unveils New Single "Amelia Amelia"". Mixtape Madness.
  17. ^ a b Jordon, Cora (15 April 2022). "Digga D - Noughty By Nature". Clash. Retrieved 20 April 2022.
  18. ^ a b Petridis, Alexis. "Digga D: Noughty By Nature review – UK drill figurehead has a flow for the ages". The Guardian.
  19. ^ a b Williams, Kyann-Sian. "Digga D – 'Noughty By Nature' review: the west Londoner's deepest record yet". NME.
  20. ^ Pritchard, Will (28 April 2022). "Digga D: Noughty By Nature Album Review". Pitchfork. Retrieved 29 April 2022.
  21. ^ "Complex UK's Best Albums Of 2022". Complex Networks. 29 December 2022. Retrieved May 31, 2024.
  22. ^ "Quietus Albums Of The Year 2022". The Quietus. 31 December 2022. Retrieved May 31, 2024.
  23. ^ a b Jones, Alan (22 April 2022). "Charts analysis: Digga D's third mixtape gives rapper his first No.1". Music Week. Archived from the original on 17 August 2022. Retrieved October 15, 2023.
  24. ^ "Official Irish Albums Chart Top 50". Official Charts Company. Retrieved 22 April 2022.
  25. ^ "Official Scottish Albums Chart Top 100". Official Charts Company. Retrieved 23 April 2022.
  26. ^ "Official Albums Chart Top 100". Official Charts Company. Retrieved 22 April 2022.
  27. ^ "Official R&B Albums Chart Top 40". Official Charts Company. Retrieved 23 April 2022.
  28. ^ "British album certifications – Digga D – Noughty by Nature". British Phonographic Industry. Retrieved March 25, 2023.
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