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Not Shy (song)

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"Not Shy"
Promotional poster
Single by Itzy
from the EP Not Shy
ReleasedAugust 17, 2020 (2020-08-17)
Recorded2020
Genre
Length2:58
Label
Composer(s)
  • Kobee
  • Charlotte Wilson
Lyricist(s)J.Y. Park “The Asiansoul”
Itzy singles chronology
"Wannabe"
(2020) 		"Not Shy"
(2020) 		"In the Morning"
(2021)
Music video
"Not Shy" on YouTube
"Not Shy (English Ver.)" on YouTube

"Not Shy" is a song recorded by South Korean girl group Itzy for their third extended play of the same name. It was released as the EP's lead single through JYP Entertainment and Republic on August 17, 2020. It is a song that blends R&B and trap-dance, driven by rapid beats and 'intense' saxophone sounds. With a mix of hip-hop, pop, and Caribbean influences, featuring lyrics by J.Y. Park. The song encourages confident expression of love without hesitation, reflecting a notable shift in the group's style with its upbeat tempo and empowering message.

Commercially, "Not Shy" peaked at number nine on the Gaon Digital Chart and at number four on the Billboard K-pop Hot 100, earning Itzy their fourth top-ten hit on both charts. The song won five music program awards in South Korea and has since been certified gold by the Recording Industry Association of Japan (RIAJ). An accompanying music video was uploaded onto JYP's YouTube channel simultaneously with the single's release and has surpassed 200 million views on the platform.

Background

[edit]

On June 22, 2020, it was reported that Itzy is preparing for a comeback at the end of July.[3] On January 22, 2021 an English version of "Not Shy" was released on Itzy's English debut extended play Not Shy (English Ver.). It was accompanied by a music video featuring 3-D Zepeto avatars of the members. A Japanese version of "Not Shy" was also included on Itzy's first compilation album It'z Itzy, which was released on December 22, 2021. The Japanese lyrics were written by Yohei.[4]

Composition and lyrics

[edit]

"Not Shy" composed by Kobee and Charlotte Wilson and it was written by JYP founder JY Park “The Asiansoul” who also handled the arrangement alongside Kobee and earattack.[5] The song is an up-tempo R&B trap-dance piece, led by rapid beats and 'intense' saxophone sounds.[1][2] It seamlessly blends hip-hop and pop elements[6] with Caribbean influences, exuding a distinct 'reggae feel.'[7] In terms of musical notation, the song is written in the key of D minor, with a tempo of 101 beats per minute.[8]

The title song “Not Shy” delivers the message that you should express yourself confidently and be fearless in love. I think this song will encourage many people. I am most proud of this song too, as I like the message of this song very much.

— Chaeryeong on the meaning behind the song via Elle.[9]

Lyrically, it was described as Itzy's first "love-themed song," a departure from their previous style.[10][11] The song's storyline emphasizes empowering one's voice, in the context of the protagonist declaring her love to her crush—a "confession often marked by hesitancy".[12] Through its verses, the group advocates for confident self-expression, urging listeners to convey their feelings openly and without reservation. Lines like "Why wait, what are you doing?" and "Why can't I tell you my heart?" highlight the singers' unwavering courage and honesty in love, promoting a message of authenticity and fearlessness. Additionally, phrases such as "Not shy, Not me / I tell you what I want quickly / What if I can't have it? 'Why can’t you say yeah'" serve as a source of encouragement for those grappling with expressing their emotions, inspiring them to bravely pursue their romantic desires.[13][14][15][16][2]

Release and promotion

[edit]

Release

[edit]

Before the release on August 17, the group conducted a live stream titled "Countdown Spot Live" via their social media platforms to engage with their fans. On the same day, they hosted another live stream named "ITZY 'Not Shy' Live Premiere" on their official YouTube channel, airing an hour and a half prior to the release. During this broadcast, the members introduced the new album, discussed the songs and choreography, and offered sneak peeks of the music video and behind-the-scenes preparations. Concurrently, the song was released on various streaming platforms.[17][18]

Promotion

[edit]

Itzy commenced their promotional activities on August 18, starting with appearances on South Korean radio shows like SBS's Choi Hwa-jung's Power Time and MBC's Idol Radio.[19][20][21] Throughout the week, they graced various South Korean music programs including Mnet's M Countdown, KBS2's Music Bank, MBC's Show! Music Core, and SBS's Inkigayo, marking a successful comeback.[22][23][24] On 25th, they appeared as a guest on MBC' FM4U's "Song of Hope at Noon, Kim Shin-young."[25] On August 29, they performed on the American TV show MTV Fresh Out Live and later shared a full performance on their YouTube channel.[26][27] On September 8, Itzy engaged with their fans in a special event called "Rooftop Live," where they performed "Not Shy" and other tracks.[28] Their 4-week promotional schedule concluded on September 13 with another appearance on Inkigayo.[29]

Reception

[edit]

Time called "Not Shy" one of the songs that defined 2020, praising its usage of the saxophone tunes, urgent percussion and "the group’s sassy utterance", as well as how the group's established their "repertoire of self-empowering anthems in the short period since it debuted in 2019."[12] It was included in CNN Philippines' list of best K-pop songs of 2020.[30] "Not Shy" won five music program awards, including a triple crown (or three wins) on M Countdown. It received nominations for Artist of the Year – Digital Music (August) at the 10th Gaon Chart Music Awards[31] and Best Lyrics – Foreign at the Hong Kong Asian Pop Music Awards.[32]

Music program awards for "Not Shy"
Program Date Ref.
Show Champion August 26, 2020 [33]
Music Bank August 28, 2020 [34]
M Countdown September 3, 2020 [35]
September 10, 2020 [36]
September 17, 2020 [37]

Credits and personnel

[edit]

Credits adopted from Melon.[5][38]

Studio

Personnel

  • Itzy – vocals
  • Park Jin-young – lyrics, arrangement
  • Sophia Pae – english lyrics, vocal director, vocal engineer
  • Charlotte Wilson — composition
  • Earattack — arrangement
  • Kobee — composition, arrangement, vocal director, synths, bass, drum, computer programming
  • Perry (PERRIE) — vocal director
  • Eunjung Park — recording engineer
  • Manny Marroquin— mixing engineer
  • Robin Florent — mixing engineer
  • Chris Galland — assisting
  • Jeremie Inhaber — assisting
  • Zach Pereyra— assisting
  • Chris Gehringer — mastering

Charts

[edit]

Certifications

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Region Certification Certified units/sales
Streaming
Japan (RIAJ)[47] Gold 50,000,000†

† Streaming-only figures based on certification alone.

Release history

[edit]
Release history for "Not Shy"
Region Date Format Version Label Ref
Various August 17, 2020
Original (Korean)
[48]
January 22, 2021 English [49]

See also

[edit]

References

[edit]
  1. ^ a b Yoon, Sang-geun (August 17, 2020). "ITZY 'Not Shy' 당돌+솔직 업그레이드 컴백 신고[6시★살롱]" [ITZY 'Not Shy' Dangdol + Honest Upgrade Comeback Report [6:00 Salon]]. Star News (in Korean). Retrieved March 15, 2023.
  2. ^ a b c Lee, Nam-kyung (August 24, 2020). "ITZY, 사랑도 당당하게…'Not Shy'에 있지스러움이 있지 [M+가요진단]" [ITZY, love confidently... 'Not Shy' has itzy [M+Gayo Diagnosis]]. MBN New (in Korean). Retrieved March 15, 2023.
  3. ^ 기사입력. "[단독]'괴물 신인' 있지, 7월 말 컴백…4연속 메가히트 노린다". Naver (in Korean). Retrieved September 12, 2020.
  4. ^ "ITZY/IT'z ITZY＜通常盤/初回仕様＞". Tower Records Japan (in Japanese). Retrieved July 22, 2022.
  5. ^ a b "Not Shy - ITZY (있지)". 멜론 (in Korean). Retrieved January 12, 2023.
  6. ^ Mamo, Heran (August 17, 2020). "ITZY Drops Third Mini-Album 'Not Shy' & Title Track's Music Video". Billboard. Retrieved March 15, 2023.
  7. ^ Dong, Sun-hwa (September 27, 2022). "[INTERVIEW] K-pop fan turned songwriter shares how she wrote ITZY, NMIXX's hits". Korea Times. Retrieved March 15, 2023.
  8. ^ Tunebat (August 17, 2020). "Not Shy". Tunebat. Retrieved January 11, 2023.
  9. ^ Alyssa, Baily (August 17, 2020). "ITZY on Their EP Not Shy, Touring the U.S., and High School Superlatives". Elle. Retrieved March 15, 2023.
  10. ^ Choi, Hee-jae (August 20, 2020). "'엠카' ITZY(있지), 신곡 'Not Shy' 컴백…파워풀 칼군무+완벽 라이브" ['M Countdown' ITZY, comeback with new song 'Not Shy'... Powerful synchronized dance + perfect live]. Xports News (in Korean). Retrieved March 15, 2023.
  11. ^ Jang, Guseul (August 17, 2020). "대세 걸그룹 ITZY, 오늘 신곡 'Not Shy' 발표…멋쁨 장착" [Trending girl group ITZY releases new song 'Not Shy' today... cool fitted]. E-daily (in Korean). Retrieved March 15, 2023.
  12. ^ a b Moon, Kate (December 11, 2020). "The Songs and Albums That Defined K-Pop's Monumental Year in 2020". Time. Retrieved March 15, 2023.
  13. ^ Hwang, Hye-jin (August 17, 2020). ""어차피 내거" 첫사랑에 빠진 ITZY, 러브송도 당당하게 'Not Shy'[들어보고서]" [“It’s mine anyway” ITZY who fell in love for the first time, confidently even sings love songs, ‘Not Shy’ [Listening]]. Newsen (in Korean). Retrieved March 15, 2023.
  14. ^ Jeong, Ga-young (August 16, 2020). "ITZY '낫 샤이', 이번에도 명곡 예감" [ITZY 'Not Shy', a premonition of a masterpiece again this time]. Sports World (in Korean). Retrieved March 15, 2023.
  15. ^ Jeon, Ah-ram (August 17, 2020). ""너를 원해 뭐 어때"…ITZY, 최강 비주얼+첫 ♥ 노래 'Not Shy' [쥬크박스]" ["I want you, how are you?"... ITZY, the best visual + first love song 'Not Shy' [Jukebox]]. Xports News (in Korean). Retrieved March 15, 2023.
  16. ^ Gayoung, Jeong (August 17, 2020). ""내 맘은 내 거"…ITZY의 솔직당당 러브송 'Not Shy' [SW신곡]" ["My heart is mine"... ITZY's candid love song 'Not Shy' [SW new song]]. Sports World (in Korean). Retrieved March 15, 2023.
  17. ^ Hwang, Ji-young (August 14, 2020). "ITZY, 17일 '낫 샤이' 컴백 기념 올데이 릴레이 라이브" [ITZY, all-day relay live to commemorate the comeback of 'Not Shy' on the 17th]. Ilgan Sports (in Korean). Retrieved August 10, 2023.
  18. ^ Hong, Hyemin (August 17, 2020). "ITZY, 포스 만점 '낫 샤이' 비하인드 컷 공개" [ITZY unveils the behind-the-scenes cut of 'Not Shy']. Hankook Ilbo (in Korean). Retrieved August 10, 2023.
  19. ^ 정혜연. ""공기 반 소리 반"..'최파타' 있지, 박진영·선미·트와이스에게 받은 칭찬[종합]". n.news.naver.com (in Korean). Retrieved August 10, 2023.
  20. ^ 심언경. "'최파타' ITZY, 'Not Shy' 컴백 첫 라디오 출격 #박진영 #트와이스 #연습8시간 [종합]". n.news.naver.com (in Korean). Retrieved August 10, 2023.
  21. ^ 황혜진. ""박진영 칭찬에 감동" '아이돌라디오' ITZY 밝힌 #신곡 #JYP #팬♥(종합)". n.news.naver.com (in Korean). Retrieved August 10, 2023.
  22. ^ 정혜연. "ITZY(있지), 신곡 'Not Shy' 안무 연습 영상 공개..빈틈없는 프로미". n.news.naver.com (in Korean). Retrieved August 10, 2023.
  23. ^ 서유나. "'컬투쇼' ITZY(있지)X치타 밝힌 #복면가왕 #자랑 타임 #1위 공약(종합)". n.news.naver.com (in Korean). Retrieved August 10, 2023.
  24. ^ "있지 'Not Shy', 발매 5일째 차트 수성…음원·음반·MV '싹쓰리' 히트". 한국면세뉴스 (in Korean). August 21, 2020. Retrieved August 10, 2023.
  25. ^ 지연주. "'정희' 있지 "박진영과 함께 1위 후보? 즐길 것" Not Shy 해서 더 매력적(종합)". n.news.naver.com (in Korean). Retrieved August 10, 2023.
  26. ^ "있지(ITZY), 美 MTV 통해 '낫 샤이' '워너비' 안무 영상 단독 공개". 종합일간지 : 신문/웹/모바일 등 멀티 채널로 국내외 실시간 뉴스와 수준 높은 정보를 제공 (in Korean). January 31, 2021. Retrieved August 10, 2023.
  27. ^ 기자, 강경윤. "ITZY, 美 MTV 통해 안무 영상 단독 선공개". n.news.naver.com (in Korean). Retrieved August 10, 2023.
  28. ^ 이다겸. "있지(ITZY), '낫 샤이' 활동 종료..."팬들 덕에 감사한 시간"". n.news.naver.com (in Korean). Retrieved August 10, 2023.
  29. ^ 기자, 홍혜민. "'존재감 입증'...ITZY, '낫 샤이' 활동 마침표". n.news.naver.com (in Korean). Retrieved August 10, 2023.
  30. ^ "Our best K-pop songs of 2020". CNN Philippines. December 22, 2020. Archived from the original on December 22, 2020. Retrieved March 15, 2023.
  31. ^ 10th Gaon Chart Music Awards 율해의 기쉬(디지털음원) 후보차. December 7, 2020. Archived from the original on January 8, 2020. Retrieved June 23, 2020.
  32. ^ "亞洲流行音樂大獎2020入圍揭曉 林俊傑入圍7項BLACKP-香港商報". Hong Kong Commercial Daily.
  33. ^ Lee, Si-yeon (August 26, 2020). "'쇼챔피언' ITZY, 8월 마지막주 1위 "믿지, 감사합니다"[★밤TView]" ['Show Champion' ITZY, No. 1 in the last week of August "Thank you for believing" [Night TView]]. Star News (in Korean). Archived from the original on August 17, 2021. Retrieved March 15, 2023.
  34. ^ Bae, Hyo-joo (August 28, 2020). ‘뮤직뱅크’ ITZY, 컴백 하자마자 1위 우뚝‥볼터치하고 앵콜송 ['Music Bank' ITZY, as soon as they comeback, topped the top... Ball touch and encore song]. Newsen (in Korean). Archived from the original on December 3, 2020. Retrieved December 3, 2020 – via Naver.
  35. ^ Su-rin, Noh (September 3, 2019). '엠카' 있지(ITZY), 9월 첫째 주 1위...DAY6(Even of Day)·러블리즈·CLC 컴백 [종합] ['M-Countdown' Not Shy (ITZY), ranked #1 in the first week of September... DAY6 (Even of Day), Lovelyz and CLC comeback]. X Sport News (in Korean). Archived from the original on December 28, 2020. Retrieved November 7, 2020.
  36. ^ Hee-jae, Choi (September 10, 2020). '엠카' ITZY(있지), 데이식스 이븐오브데이 꺾고 1위…김남주·유아·원호 솔로 데뷔 [종합] ['M-Countdown' ITZY, beat Day6 "Even of Day" and placed 1st… Kim Nam-joo, Yoo-ah and Won-ho's solo debut]. X Sport News (in Korean). Archived from the original on December 28, 2020. Retrieved November 7, 2020 – via Naver.
  37. ^ Kim, Nara (September 17, 2020). '엠카' 있지(ITZY), 오마이걸 유아 꺾고 1위 '3주 연속' 기염 [종합] ['M-Countdown' Izzi (ITZY) beat Oh My Girl's YooA and won first place '3 weeks in a row']. My Daily (in Korean). Archived from the original on December 28, 2020. Retrieved December 28, 2020 – via Naver.
  38. ^ "Not Shy (English Ver.) - ITZY (있지)". 멜론 (in Korean). Retrieved March 15, 2023.
  39. ^ "Itzy Chart History: Billboard Global 200". Billboard. Archived from the original on December 19, 2021. Retrieved May 17, 2021.
  40. ^ "Billboard Japan Hot 100 – Week of August 29, 2020". Billboard. August 23–29, 2020. Retrieved January 12, 2023.
  41. ^ "Gaon Digital Chart". August 23–29, 2020. Archived from the original on October 20, 2021. Retrieved January 12, 2023.
  42. ^ "Billboard K-pop Hot 100 – Week of September 5, 2020". Billboard. August 30 – September 5, 2020. Retrieved January 12, 2023.
  43. ^ "Billboard World Digital Song Sales – Week of August 29, 2020". Billboard. August 23–29, 2020. Retrieved January 12, 2023.
  44. ^ "Itzy Chart History:Recorded Music NZ". Music NZ. Archived from the original on August 23, 2020.
  45. ^ 2020년 08월 Digital Chart [August 2020 Digital Chart]. Gaon Music Chart (in Korean). Archived from the original on January 7, 2021. Retrieved January 12, 2023.
  46. ^ 2021년 Digital Chart [2021 Digital Chart] (in Korean). Gaon Music Chart. Archived from the original on November 27, 2021. Retrieved January 7, 2022.
  47. ^ "Japanese single streaming certifications – Itzy – Not Shy" (in Japanese). Recording Industry Association of Japan. Select 2021年8月 on the drop-down menu
  48. ^ Not Shy - EP by ITZY, August 17, 2020, retrieved March 15, 2023
  49. ^ Not Shy (English Version) - EP by ITZY, January 22, 2021, retrieved March 15, 2023
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