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narifuri

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narifuri is a Japanese fashion brand based in Tokyo. Its main concept is "fashion + bicycle,"[1] and the product lineup includes a variety of clothes from casual wear and cycling jerseys to formal suits, as well as accessories such as bags, wallets, and belts.[2]

The name narifuri is taken directly from the Japanese term narifuri (Kanji: “形振り”), an expression related to showing how one dresses and/or behaves.[3] In keeping with the bicycle motif in the brand's design, narifuri's logo is a black knock-out of a bicycle pedal.

Summary

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narifuri (stylized with a lowercase "n") was founded by Kazumasa Kobayashi in 2007[4] with the concept of "fashion + bicycle" in mind. Its clothing is designed to be comfortable to wear while cycling, although the biking-compatible functionality of the products has not been excessively promoted so as to attract non-cycling consumers.[4] This dual appeal[5] is reflected by the fact that nearly half of narifuri's suit buyers are not bike riders.[6] narifuri's products include casual wear, cycling jerseys, and formal suits as well as accessories like bags, wallets, and belts. Some of the brand's main items are jackets, pants, and bags.

narifuri's products are sold in bike shops, fashion stores, and department stores.[7] Sometimes exhibitions are open for the public as event-style shows.[8] One example is the invitation of interior stylist Mitsuko Kuroda for an exhibition at Daikanyama T-Site (Tokyo).[2] narifuri regularly collaborates with brands in a variety of other industries.

Establishment and ownership history

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Founder Kazumasa Kobayashi ran narifuri Inc. as CEO from its establishment in 2007[5] until Hit Union Inc. acquired all of the stock on August 1, 2016, making narifuri a wholly owned subsidiary. Kazumasa left the company at the end of July 2016 and Keiji Tanabe took over the position as the new CEO of narifuri.[9]

Attributes

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Attributes as a brand

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narifuri rarely makes big changes to its standard design, instead introducing their regular assortments in each category by updating the functions and design every season.[5] Some of its products have remained almost the same since the brand was established.

The fabric used in many of the products was originally developed to add bicycle-related functionality such as quick-drying, stretch, breathability, and durability to the designs.[10]

Attributes in products

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Aside from bike-friendly clothing, bags are one of narifuri's main products. Many of its bag designs include buckles that have the same pedal shape as the brand's icon.[11]

Direct Management Stores

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Limited retail stores ("pop-up stores")

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Pop-up stores, or limited retail stores, are often set up at department stores, bike shops, boutiques, and airports.[17][18]

Collaboration with other brands

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One of narifuri's specialities is regular collaborations with other brands in various industries to produce products. narifuri's collaborations have included:

See also

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References

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  1. ^ "自転車カジュアルブランドnarifuriが、東京・恵比寿にオフィシャル直営ショップをオープン" (in Japanese). cyclowired. Archived from the original on 2017-03-06. Retrieved 2017-03-06.
  2. ^ a b "「ナリフリ」の提案──インテリアと共存するスポーティウェア | Feature | Pen Online". Pen Online (in Japanese). Archived from the original on 2017-03-06. Retrieved 2017-03-11.
  3. ^ "narifuri(ナリフリ) の買取" (in Japanese). ブランディア. Archived from the original on 2017-03-06. Retrieved 2017-03-06.
  4. ^ a b "流行を追わないアパレルクリエイティブディレクター" (in Japanese). OVE. Archived from the original on 2017-03-04. Retrieved 2017-03-07.
  5. ^ a b c "ブランドをつくりあげるメンバーの方々にインタビュー" (in Japanese). SOW.TOKYO. Archived from the original on 2017-06-09. Retrieved 2017-03-06.
  6. ^ "35歳以上に売れる!? 自転車アパレルnarifuriのスーツとは" (in Japanese). 日経トレンディネット. 2011-11-10. Archived from the original on 2017-03-06.
  7. ^ "「自転車のある生活」内 Isetan Men's URBAN NOMAD" 「自転車のある生活」内 Isetan Men's URBAN NOMAD (in Japanese). Isetan Online Store. Archived from the original on 2017-03-04. Retrieved 2017-03-06.
  8. ^ "新体制の「ナリフリ」が展示会開催、資金力・ビジネス基盤得てブランド拡大へ". Fashionsnap.com. Archived from the original on 2017-03-06. Retrieved 2017-03-06.
  9. ^ 「フレッドペリー展開のヒットユニオン、自転車アパレル「ナリフリ」を完全子会社化」fashionsnap.com (2016/8/1) Archived 2017-03-04 at the Wayback Machine
  10. ^ 「35歳以上に売れる!? 自転車アパレルnarifuriのスーツとは ページ3 Archived 2017-03-06 at the Wayback Machine」日経トレンディネット (2011/11/10)
  11. ^ "narifuri ナリフリ スーパーハードナイロンバックパック ブラックxシルバー 送料無料の詳細". Wowma! for au. Archived from the original on 2017-03-07. Retrieved 2017-03-06.
  12. ^ 「『narifuri』初の直営店が8月10日、恵比寿にオープン。」eyescream.jp (2011/7/25) Archived 2017-03-04 at the Wayback Machine
  13. ^ 「11/1オープン！charifuri（東京・恵比寿）」cyclesports.jp (2012/10/10) Archived 2017-03-04 at the Wayback Machine
  14. ^ 「ナリフリがニューヨークに海外1号店」Fashionsnap.com (2015/4/15) Archived 2017-03-04 at the Wayback Machine
  15. ^ 「「ナリフリ」が旗艦店を千駄ヶ谷交差点に移転オープン」Fashionsnap.com (2017/3/1) Archived 2017-03-04 at the Wayback Machine
  16. ^ "SHOP LOCATOR". narifuri.com. Retrieved 2018-09-06.
  17. ^ 「DESCENTE×narifuri｜ポップアップショップがオープン」openers.jp (2014/05/01) Archived 2017-03-04 at the Wayback Machine
  18. ^ 「12/25まで！松屋銀座にnarifuri Limitedshopがオープン」cyclesports.jp (2014/11/07) Archived 2017-03-04 at the Wayback Machine
  19. ^ "HELMZ CONCEPT". HELMZ. Bridgestone Cycle. Archived from the original on 2016-11-29. Retrieved 2017-03-06.
  20. ^ "nari/furi x Fred Perry Polo" Hyperbeast (2009/4/10) Archived 2017-03-04 at the Wayback Machine
  21. ^ "NARI/FURI X FRED PERRY - POLO SHIRTS" freshnessmag.com (2010/4/27) Archived 2017-03-04 at the Wayback Machine
  22. ^ 「便利でシックなサイクリングウェア」All About メンズスタイル (2010/6/17) Archived 2017-03-04 at the Wayback Machine
  23. ^ "NARI/FURI X FRED PERRY - POLO SHIRTS" freshnessmag.com (2011/7/1) Archived 2017-03-04 at the Wayback Machine
  24. ^ 「narifuri×FRED PERRY」naturalthing CENTRAL staff blog (2012/2/8) Archived 2017-03-04 at the Wayback Machine
  25. ^ 「narifuri × FRED PERRY ムラ染めポロシャツ」 輪装 (2013/5/14) Archived 2017-03-06 at the Wayback Machine
  26. ^ 「ナリフリ × フレッドペリー：コラボ５周年記念、アルカンシエルポロシャツ」 cyclesports.jp (2014/5/3) Archived 2017-03-04 at the Wayback Machine
  27. ^ 「narifuri for FRED PERRY 15SSのご紹介」 bicycleclub.jp (2015/3/15) Archived 2017-03-04 at the Wayback Machine
  28. ^ 「もはやお家芸! narifuri × FRED PERRYの息ぴったりコラボウエア。」 GO OUT (2016/9/9) Archived 2017-03-04 at the Wayback Machine
  29. ^ 「ナリフリ for フレッドペリー初のセットアップスーツでサイクリングを着飾る」 Monomax Web (2016/03/03) Archived 2017-03-04 at the Wayback Machine
  30. ^ 「【サイクルウェア】「narifuri sports Disney Collection」在庫ございます！」Y's Road　portal site(2013/6/2) Archived 2017-03-04 at the Wayback Machine
  31. ^ 「narifuriの、ディズニーコレクション　サイクルジャージ第２弾！」RIDEWORKS lonlineshop (2013/07/20) Archived 2017-03-04 at the Wayback Machine
  32. ^ 「ナリフリ × スター・ウォーズ」Japanstarwars.com (2014/5/13) Archived 2017-03-04 at the Wayback Machine
  33. ^ "ナリフリのスター・ウォーズコレクションが始動！　反乱軍と帝国軍をイメージしたキャラクターアートに釘づけ". Monomax Web. 2015-11-03. Archived from the original on 2017-03-04. Retrieved 2017-03-03.
  34. ^ 「HELMZ STAR WARS COLLECTION」ブリヂストンサイクルHELMZ公式ページ内(2017/3/1閲覧) Archived 2017-03-04 at the Wayback Machine
  35. ^ 「ナリフリがピーナツと初コラボ、スヌーピー柄のサイクルジャージを発売」Fashionsnap.com (2016/4/2) Archived 2017-03-04 at the Wayback Machine
  36. ^ 「ナリフリ2014-15秋冬第二弾：デサント、ラベンハムとのコラボレーションアウター」 Archived 2017-03-04 at the Wayback Machine Cyclesports.jp(2014/9/4)
  37. ^ 「即完売必至！　今年も「ナリフリ×水沢ダウン」のダウンジャケットが登場で*す。」pen Online (2015/9/29) Archived 2017-03-04 at the Wayback Machine
  38. ^ 「ITEM INFO」DESCENTE BLANC (2016/11/21) Archived 2017-03-04 at the Wayback Machine
  39. ^ "乗馬と自転車のコラボ？？｜TOKYOlife（東京ライフ）". TOKYOlife (in Japanese). Archived from the original on 2017-03-04. Retrieved 2017-03-06.
  40. ^ "【楽天市場】期間限定3,240円以上で送料無料【スーパーSALE/20％OFF】ナリフリ narifuri×ラベンハム LAVENHAM ジャガードカモフラージュ キルティングベスト[ブラック](NFLV-05)JACQUARD CAMOUFLAGE QUILTING VEST メンズ(男性用)【服】_11610E(ripe)：ｒｉｐｅ". 楽天市場 (in Japanese). Archived from the original on 2017-03-04. Retrieved 2017-03-06.
  41. ^ (2014/9/4) Archived 2017-03-04 at the Wayback Machine
  42. ^ "ニュース一覧｜TOKYOlife（東京ライフ）". www.tokyolife.co.jp (in Japanese). Archived from the original on 2017-03-04. Retrieved 2017-03-06.
  43. ^ "Spiewak Turn their Outerwear into Cycling Gear for Japan’s narifuri" highsnobiety (2015/2/3) Archived 2017-03-04 at the Wayback Machine
  44. ^ 「Military × Functionality : SPIEWAK × narifuri 2016ss Collection」 narifuri blog (2016/4/17) Archived 2017-03-04 at the Wayback Machine
  45. ^ 「これは本物！と膝を打った、コラボバッグが販売中！【ハンティング・ワールド×ナリフリ】」MonoMax Web (2016/9/27) Archived 2017-03-04 at the Wayback Machine
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