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Naiyo Lagda

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"Naiyo Lagda"
Official song cover featuring Salman Khan and Pooja Hegde
Single by Kamaal Khan and Palak Muchhal
from the album Kisi Ka Bhai Kisi Ki Jaan
LanguageHindi
Released12 February 2023
Recorded2022
StudioHR Musik Studio, Mumbai
Genre
Length5:20
LabelZee Music Company
Composer(s)Himesh Reshammiya
Lyricist(s)Shabbir Ahmed
Producer(s)Himesh Reshammiya
Kisi Ka Bhai Kisi Ki Jaan track listing
  1. "Yentamma"
  2. "Billi Billi"
  3. "Naiyo Lagda"
  4. "Jee Rahe The Hum (Falling in Love)"
  5. Lets Dance Chotu Motu"
  6. "Tere Bina"
  7. "Bathukamma"
Music video
"Naiyo Lagda" on YouTube

"Naiyo Lagda" is an Indian Hindi-language song, composed by Himesh Reshammiya, with lyrics written by Shabbir Ahmed and sung by Kamaal Khan and Palak Muchhal for the soundtrack album of the 2023 Indian film Kisi Ka Bhai Kisi Ki Jaan. It was released on 12 February 2023, coinciding Valentine's Day as the first single from the album, through Zee Music Company.

Upon release, the song received positive reviews by audience and critics.[1] The track "Naiyo Lagda" created the record for reaching 40 million views, within 24 hours of its release. The track also topped the national charts, in all music and video platforms.[2]

Composition and lyrics

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"Naiyo Lagda" served as the first single to be released from the soundtrack album of Kisi Ka Bhai Kisi Ki Jaan.[3] The track was composed by Himesh Reshammiya, who was Salman Khan's norm collaborator.[4] Reshammiya collaborated with Kamaal Khan and Palak Muchhal to record the song.[5]

I think this song has a very strong nostalgic vibe. It just makes you connect with some phase of your life. It makes you feel very nostalgic when you hear it. I am getting responses from every set of generations, from young to old people. People born in the 90s are especially liking this song. Yeah, for me, it’s special for personal reasons.

— Palak Muchhal, about the song.[6]

Lyricist Shabbir Ahmed worked on lyrics of the song.[7] The phrase "Naiyo lagda dil tere bina" translates to "My heart doesn't like it without you". The lyrical video was released on 10 October 2023 on YouTube. The track was mixed and mastered by Salman Shaikh at Reshammiya's HR Musik Studio.[8]

Music video

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The music video song, featuring visuals directly from the film, was released on 12 February 2023 on YouTube. The music video features Salman Khan and Pooja Hegde.[9] The song is shot at beautiful locations around Leh and Ladakh.[10]

Background and production

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"Naiyo Lagda" was shot at the Ladakh.

Shabina Khan, in an interview with Mid-Day told, "One day I got a call from Salman sir's team saying there's a romantic song and bhai [Salman Khan] wants you to do it. They wanted this one to be different from the other romantic songs that the audience is used to. They approached me because bhai thinks I shoot romantic songs well."[11]

The music video was directed by Mihir Gulati.[12] Shabina Khan choreographed the dance sequences. Shabina Khan revealed they did a recce at several locations before zeroing in on Ladakh. Khan wanted a location that looked larger than life and had a romantic feel. The challenges were we had to acclimatise the unit so that they don't face breathing issues. They could not give heavy steps that involved running because of the weather conditions. The song picturization took 4 days.[13]

Costume

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The costume designer Ashley Rebello said that the team shot the song in Ladakh and had decided to go with a completely Indian look, which involved different kinds of sherwanis and kurtas in different colours. In last minute we decided to go with jeans, linen shirts and waistcoats. He had to run around and contacted a local designer in Ladakh, who work with pure wool and linen. He sat with them and get a shirt ready for the shoot taking place on the next day. He also said, getting leather waistcoats was also a problem there, so they got jackets that are more easily available in Ladakh. But, he had to cut and patch them up together and turned them into waistcoats. He added turquoise accessories as they were largely available in Ladakh. The hair was Khan's idea and the whole flowy look was part of Khan's character. They had to keep the fabric fluid to give it a dreamy effect.[14]

Release

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The teaser of the song was unveiled on 11 February 2023.[15][16] Anticipation for the song was increased post teaser release.[17] The song was launched during the grand finale of Bigg Boss 16 on 12 February, and later on music platforms, coinciding Valentine's Day.[18] The lyrical video was released on 10 October 2023 on YouTube.

Reception

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Audience

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Upon the release of the song, its music and the lyrics, as well as the performance by singers Kamaal Khan and Palak Muchhal received positive reviews.[19][20][21] The chemistry of Salman Khan and Pooja Hegde was also highly praised.[22] The song was well received by the audience.[23] It was termed as the "love anthem of the year". The track also topped the national charts, in all music and video platforms.[24][25]

Critics

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Critics at the board of Bollywood Hungama wrote 'Naiyo Lagda' is the best of the lot [songs].[26] Praising its lyrics and composition, Srivathsan Nadadhur of OTTPlay wrote "The song is clearly aimed at listeners who’re missing the simplistically composed numbers sung by the likes of Udit Narayan, Alka Yagnik during the Nadeem-Shravan and Jatin-Lalit era in the 90s."[27] Sonal Verma of Zee News commented it "is the perfect romantic tune for lovers to rejoice in valentine's week.[28]

Impact

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"Naiyo Lagda" created a record for reaching 40 million views, within 24 hours of its release.[29][30] The song has also become the fastest Hindi film song to reach 2 million Reels on Instagram.[31] The song was one of the most viewed music videos on YouTube in 2023.[32][33] Tanzanian content creator Kili Paul released a cover video on the track.[34]

Shabina Khan, the chorographer of the track, stated that Salman Khan and Pooja Hegde's chemistry is superb, people have seen and loved the song. If the actors don't have good chemistry we choreographers or even the director can't do anything to save it. Pooja and Salman share a beautiful chemistry, every shot looks spectacular as if they are really in love. 'Naiyo Lagda' will make history because of Salman Khan and Pooja Hegde's chemistry.[13]

Credits and personnel

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Credits adapted from YouTube.[35]

  • Himesh Reshammiya – composer
  • Shabbir Ahmed – lyricist
  • Kamaal Khan – vocal
  • Palak Muchhal – vocal
  • Shabina Khan – Choreographer
  • Salman Shaikh – mix engineer, mastering engineer
  • Deepak Sinha – guitarist
  • Anudutt Shamain – assistant mixing engineer
  • Vishal R.D – assistant sound engineer

Charts

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Chart performances for "Naiyo Lagda"
Chart (2023) Peak
position
India (Billboard)[36]
Naiyo Lagda 		6

References

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  1. ^ "Naiyo Lagda Lyricist Shabbir Ahmed Says Star Power In a Song Can Be 'Icing On The Cake' But... | Exclusive". News18. 9 April 2023. Archived from the original on 25 April 2023. Retrieved 11 April 2024.
  2. ^ "Salman Khan's Naiyo Lagda takes over SRK's Jhoome Jo Pathaan craze, is the trendiest chartbuster of the week". OTTPlay. Archived from the original on 15 May 2023. Retrieved 11 April 2024.
  3. ^ Service, Indo-Asian News (11 February 2023). "Salman, Himesh reunite for 'Naiyo Lagda' from 'Kisi ka Bhai Kisi ki Jaan'". The Siasat Daily. Archived from the original on 12 February 2023. Retrieved 11 April 2024.
  4. ^ "Salman Khan, Himesh Reshammiya reunite for romantic track 'Naiyo Lagda'". The Times of India. 11 February 2023. Archived from the original on 11 April 2024. Retrieved 11 April 2024.
  5. ^ "Kisi Ka Bhai Kisi Ki Jaan's first romantic track Naiyo Lagda out". filmfare.com. Archived from the original on 13 February 2023. Retrieved 11 April 2024.
  6. ^ "Singing hit songs and saving lives". Eastern Eye. 31 March 2023. Archived from the original on 28 November 2023. Retrieved 11 April 2024.
  7. ^ "Salman Khan Releases Kisi Ka Bhai Kisi Ki Jaan Song 'Naiyo Lagda' During Bigg Boss 16 Finale". IndiaTimes. 13 February 2023. Archived from the original on 3 April 2023. Retrieved 11 April 2024.
  8. ^ Hungama, Bollywood. "Naiyo Lagda - Kisi Ka Bhai Kisi Ki Jaan | Salman Khan, Pooja Hegde - Bollywood Hungama". Bollywood Hungama. Archived from the original on 13 February 2023. Retrieved 11 April 2024.
  9. ^ Bureau, ABP News (13 February 2023). "Naiyo Lagda Dil Song Out: Salman Khan Takes Back To The Early 2000's With This Romantic Number". ABP Live. Archived from the original on 11 April 2024. Retrieved 11 April 2024. {{cite web}}: |last= has generic name (help)
  10. ^ "Naiyo Lagda out. Salman Khan releases Kisi Ka Bhai Kisi Ki Jaan song during Bigg Boss 16 finale". India Today. 12 February 2023. Archived from the original on 18 March 2023. Retrieved 11 April 2024.
  11. ^ "Exclusive! Shabina Khan: People trolling Salman Khan for 'Naiyo Lagda' are fools". Mid-day. 29 March 2023. Archived from the original on 21 June 2023. Retrieved 11 April 2024.
  12. ^ Hungama, Bollywood (12 February 2023). "Bigg Boss 16: Kisi Ka Bhai Kisi Ki Jaan song 'Naiyo Lagda' releases at the finale; Salman Khan and Pooja Hegde romance : Bollywood News - Bollywood Hungama". Bollywood Hungama. Archived from the original on 5 June 2023. Retrieved 11 April 2024.
  13. ^ a b "Shabina Khan: 'Naiyo Lagda' will make history because of Salman Khan and Pooja Hegde's chemistry". Mid-day. 29 March 2023. Archived from the original on 4 April 2024. Retrieved 11 April 2024.
  14. ^ "Exclusive! Here's how Salman Khan's 'Kisi Ka Bhai Kisi Ki Jaan' look was created". Mid-day. 13 February 2023. Archived from the original on 4 April 2024. Retrieved 11 April 2024.
  15. ^ Hungama, Bollywood (11 February 2023). "Kisi Ka Bhai Kisi Ki Jaan: Salman Khan shares teaser of the romantic track 'Naiyo Lagda' in Valentines Week : Bollywood News - Bollywood Hungama". Bollywood Hungama. Archived from the original on 19 March 2023. Retrieved 11 April 2024.
  16. ^ Bharat, E. T. V. (11 February 2023). "Kisi Ka Bhai Kisi Ki Jaan song Naiyo Lagda teaser: Salman Khan-Pooja Hegde build up mood ahead of Valentine's Day". ETV Bharat News. Archived from the original on 11 April 2024. Retrieved 11 April 2024.
  17. ^ Hungama, Bollywood. "Can't control our excitement watching a small glimpse of 'Naiyo Lagda' from Kisi Ka Bhai... Kisi Ki Jaan... - Bollywood Hungama". Bollywood Hungama. Archived from the original on 27 February 2023. Retrieved 11 April 2024.
  18. ^ "Bigg Boss 16 finale: Salman Khan launches Kisi Ka Bhai Kisi Ki Jaan's FIRST song Naiyo Lagda featuring Pooja Hegde". TimesNow. 12 February 2023. Archived from the original on 13 February 2023. Retrieved 11 April 2024.
  19. ^ "Kisi Ka Bhai Kisi Ki Jaan Song Naiyo Lagda: Salman Khan Hearts Pooja Hegde". NDTV.com. Archived from the original on 6 April 2024. Retrieved 11 April 2024.
  20. ^ "Naiyo Lagda to Oh Oh Jane Jaana, 5 Chartbuster Songs Delivered By Salman Khan and Kamaal Khan". News18. 14 February 2023. Archived from the original on 15 February 2023. Retrieved 11 April 2024.
  21. ^ "'He's The One Who Gave Me My First Song In The Industry'". IndiaTimes. 15 February 2023. Archived from the original on 15 February 2024. Retrieved 11 April 2024.
  22. ^ "Pooja Hegde, Salman Khan Treat Fans with Electrifying Chemistry Ahead of Valentines Day in Naiyo Ladga Dil". Zee News. Archived from the original on 14 February 2023. Retrieved 11 April 2024.
  23. ^ "Viral video: Salman Khan fans remove shirts, dance to Naiyo Lagda in theatre during Kisi Ka Bhai Kisi Ki Jaan show". DNA India. Archived from the original on 7 April 2024. Retrieved 11 April 2024.
  24. ^ "Salman Khan's Naiyo Lagda competes with Shah Rukh Khan's Jhoome Jo Pathaan to be top chartbuster of the week". OTTPlay. Archived from the original on 10 June 2023. Retrieved 11 April 2024.
  25. ^ "Salman Khan's Naiyo Lagda beats Ranbir Kapoor's Tere Pyaar Mein, Varun Dhawan's Apna Bana Le out". OTTPlay. Archived from the original on 8 June 2023. Retrieved 11 April 2024.
  26. ^ Hungama, Bollywood (21 April 2023). "Kisi Ka Bhai Kisi Ki Jaan Movie Review: KISI KA BHAI KISI KI JAAN is a perfect Eid gift for Salman Khan's fans". Bollywood Hungama. Archived from the original on 22 April 2023. Retrieved 11 April 2024.
  27. ^ "Kisi Ka Bhai Kisi Ki Jaan: Naiyo Lagda feels like a throwback to the 90s melodies in exotic locations". OTTPlay. Archived from the original on 21 March 2023. Retrieved 11 April 2024.
  28. ^ "Naiyo Lagda Dil Continues the Legacy of Hit Chartbusters of Salman Khan-Kamaal Khan Collabs, Check out the List". Zee News. Archived from the original on 20 March 2023. Retrieved 11 April 2024.
  29. ^ Service, Uniindia News. "KKBKKJ: 'Naiyo Lagda' crosses 40 mn views across all platforms". United News of India. Archived from the original on 6 April 2024. Retrieved 6 April 2024.
  30. ^ Bureau, Adgully (28 February 2023). "‘Naiyo Lagda' becomes the most-viewed song". www.adgully.com. Archived from the original on 28 February 2023. Retrieved 6 April 2024. {{cite web}}: |last= has generic name (help)
  31. ^ "Salman Khan Introduces Fun Hook Step with Billi Billi from Kisi Ka Bhai Kisi Ki Jaan, Full Song Out Tomorrow". News18. 1 March 2023. Archived from the original on 9 March 2023. Retrieved 6 April 2024.
  32. ^ "What India watched most on YouTube in the year 2023". The Times of India. 13 December 2023. Archived from the original on 17 December 2023. Retrieved 6 April 2024.
  33. ^ "Vicky Kaushal's Tere Vaste to Rajinikanth's Kaavaalaa: YouTube unveils the top 15 most viewed music videos of 2023". The Indian Express. 18 December 2023.
  34. ^ Live, A. B. P. (4 March 2023). "सलमान खान के रोमांटिक गाने पर आया किली पॉल का दिल, लेटेस्ट वीडियो में एक्टर का दिल हुआ बेकाबू". ABP Live. Archived from the original on 11 March 2023. Retrieved 11 April 2024.
  35. ^ "Naatu Naatu Full Video Song (Telugu)", YouTube, 11 April 2022, archived from the original on 13 March 2023, retrieved 13 March 2023
  36. ^ "India Songs". Billboard. 6 March 2023. Archived from the original on 6 April 2024. Retrieved 11 April 2024.
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