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Naša žena

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Naša žena
Summer 1966 cover of Naša žena's 76th issue featuring Milena Dravić
CategoriesWomen's magazine
FrequencyMonthly
Founded1941
Final issue2015
Country
Based in
LanguageSlovene

Naša žena (Slovene: Our Woman) was a monthly women's magazine based in Ljubljana, Slovenia. The magazine was the first publication addressing women in the Yugoslav Republic of Slovenia[1] which was in circulation between 1941 and 2015.

History and profile

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Naša žena was established in 1941 as a newsletter of the Women's Antifascist Front of Montenegro and Boka (WAF).[2][3][4] It was edited by the members of the WAF Central Committee.[4] It became a clandestine publication in the period of World War II,[3] and Mara Rupena Osolnik began to serve as its editor-in-chief in 1943.[5] Following the end of the war it was published by the state agencies on a monthly basis.[3] The magazine was based in Titograd (now Podgorica in Montenegro) in the 1960s.[6]

One of its initial goals was to reinforce the socialist struggle for women's equality and to publish articles on female employment and their family life.[3] During the communist era Naša žena reinforced the state ideology of socialist women who should be both modern and economically productive.[2][3] Therefore, it supported a model of women as a working mother and a wife.[5] The magazine presented tips for them in regard to the fulfillment of these roles all at once.[5] It encouraged similar role models for women in the 1990s.[5] The magazine also serialized literary work, including John Steinbeck's Tortilla Flat in 1979.[7]

From its start to late 1980s Naša žena was the most influential publication targeting both families and rural and urban women in Slovenia.[7] In a 1969 study it was concluded that 33.3% of Slovenians who read print media were the readers of the magazine.[3]

Naša žena folded in 2015.[3]

References

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  1. ^ "Making Her Up. Women's Magazines in Slovenia". Media Watch. Retrieved 10 April 2024.
  2. ^ a b "Naša žena (Our Woman)". printedmatter.org. Retrieved 10 April 2024.
  3. ^ a b c d e f g Tanja Kamin; Andreja Vezovnik (2017). "Slovenia's socialist superwoman: feeding the family, nourishing the nation". Feminist Review (117): 79–80. doi:10.1057/s41305-017-0091-6. JSTOR 44987328.
  4. ^ a b Paula Petričević (2021). "How the Female Subject was Tempered. An Instructive History of 8 March and Its Media Representation in Naša Žena (Our Woman)". Comparative Southeast European Studies. 69 (1): 19–43. doi:10.1515/soeu-2021-2001.
  5. ^ a b c d Tanja Petrović; Jovana Mihajlović Trbovc (2022). "Agency, Biography, and Temporality: (Un)making Women's Biographies in the Wake of the Loss of the Socialist Project in Yugoslavia". Wagadu. 21 (1): 5, 12, 14.
  6. ^ Danijela Majstorović (2016). "(Un)doing feminism in (post)-Yugoslav media spaces". Feminist Media Studies. 16 (6): 1097. doi:10.1080/14680777.2016.1150313.
  7. ^ a b Danica Čerče (2017). "Between translation and transformation: recreating Steinbeck's language in of Mice and Men". The Translator. 23 (1): 69, 80. doi:10.1080/13556509.2016.1183092.
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