On March 19, 2024, Max posted a snippet of "My Oh My" on her social media and indicated that it was the beginning of a new era.[1] She then announced the cover artwork and release date of the song on March 26.[2] On March 28, the song was featured in an Instagram Reel posted by MLB Network to promote their coverage on the 2024 Opening Day.[3][4] "My Oh My" was released for digital download and streaming on April 4.[5] It was written by Max, JBach, Sam Martin, and its producer Inverness.[2] A dance-pop and electropop song,[3][6] it uses a melody known as the Arabian riff in its chorus.[7]
The music video for "My Oh My" was released alongside the song. It was directed by Hunter Moreno and choreographed by Matt Steffanina.[2] It features Max and a group of dancers performing choreography in a warehouse.[3] Later in the video, she is surrounded by a group of paparazzi taking pictures of her, followed by a scene where she dances freely on a table at a bar.[3]
^"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 39. týden 2024 in the date selector. Retrieved September 30, 2024.
^"ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: Select 32. týden 2024 in the date selector. Retrieved August 18, 2024.
.png)
