Music Audience Exchange
Music Audience Exchange is an American music technology company founded in 2014.
History
[edit]Music Audience Exchange (MAX) was cofounded by Nathan Hanks,[1] Justin Mink,[2] Ryan Whisenhunt, Carlos Diaz,[3] and George Howard in 2014,[1] with its headquarters located in Frisco, Texas. It also works out of offices in New York City and Culver City, California.[4] Hanks is the company’s CEO.[5]
Artist matching
[edit]The company engages with bands in order to represent them with large companies or organizations that are targeting specific local demographics,[6] working as a coordinating agent between the artists and companies.[7] Offers from companies are provided to artists, who have can accept or decline the terms. As of 2017, MAX was tracking 2.4 million artists within 900 genres, categorizing fans of each into around 200 different demographic categories.[1][8] Companies and artists are introduced to each other via the company’s Artist Matching Engine, which utilizes neural networks to map music tastes onto variables such as demographics, psychographics, and purchase behavior.[8] MAX also creates marketing campaigns and live experiences for audience members.[9][10]
Finances and clients
[edit]In 2017 MAX received $6 million in financing[11] from MATH Venture Partners and KDWC Ventures,[1] for a total of $9 million.[12] Companies that MAX has worked with include Twix, Jack Daniel's,[12] McDonald's,[7] Wal-Mart, Coors Light,[13] Ford,[8] and Dr Pepper.[14] The company also hosts artists for live performances in its offices.[15]
References
[edit]- ^ a b c d "Music Audience Exchange wants to get musicians paid". Techcrunch.com.
- ^ "Terms of Service Violation". Bloomberg.com.
- ^ Diaz, Carlos. "What Brands Can Do to Maintain Culture While Reaching Their Diverse Audiences". www.adweek.com. Retrieved 2023-03-30.
- ^ "Frisco startup MAX drives brand engagement through the power of music". Dallas.crains.com. 5 November 2017.
- ^ "Music matchmaker: Plano startup that connects brands and bands raises $6 million". Dallas News. 2 March 2017.
- ^ "This startup is rocking marketing for the country's biggest bands and brands". Bizjournals.com. Retrieved 22 November 2021.
- ^ a b "Music tech is the new music industry". The Drum.
- ^ a b c "New Tool Aims to Connect Brands and Artists Based On Fans' Music Tastes". Billboard.
- ^ "Planning Tomorrow's Platform Markets Today". Medium.com. 8 August 2018.
- ^ Grubbs, Eric (12 February 2018). "Frisco-Based Music Audience Exchange Wants 'To Shake Things Up in Music'". Dallas Observer.
- ^ "Music Audience Exchange Looks To Grow Engineering In LA After Funding". Socaltech.com.
- ^ a b "Xconomy: The Right Tune: Marketing Startup Music Audience Exchange Raises $6M". Xconomy.com. 2 March 2017.
- ^ Daniels, Melissa. "Streaming Concerts Is The New Gateway For Brands Into Music". Forbes.com.
- ^ "In An Ever-Changing Music Industry, Cash For Hits Remains A Constant". NPR.org.
- ^ Grubbs, Eric (24 May 2018). "American Idol Contestant Ron Bultongez Dedicates His First EP to City of Plano". Dallas Observer.