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Museum of Illusions

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Museum of Illusions
Three people standing in an exhibit in the Toronto Museum of Illusions. Two of the child attendees are percieved to be larger than the third adult attendee.
Exhibit in the Toronto Museum of Illusions
Established2015 (2015), Zagreb, Croatia
FounderTomislav Pamuković
Roko Živković
PresidentTeo Širola
OwnerMetamorfoza d.o.o.
Websitehttps://www.museumofillusions.com/

The Museum of Illusions (Croatian: Muzej iluzija) is a franchise of museums that host a variety of exhibits of optical and other types of illusions.[1] The first museum in the franchise was opened in 2015 in Zagreb, Croatia. As of May 2023, the franchise consists of 43 museums in 25 countries.[2] The franchise is operated by Metamorfoza d.o.o.,[3] which is, as of 2021, majority-owned by Invera Equity Partners.[4]

History

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The idea for the museum was started by Tomislav Pamuković and Roko Živković after contemplating on "how to escape the corporate environment" and "making something my own".[5] According to them, it was inspired by the National Geographic television show Brain Games.[5] The first museum opened in 2015 in Zagreb, Croatia,[6] with "two years passing between idea and realization".[2] The franchising started in 2016 with museums opening in Zadar, Croatia and Ljubljana, Slovenia.[7][8] The franchise later expanded into multiple countries,[9] with the largest museum opening in September 2023 in Las Vegas, United States.[10][11]

References

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  1. ^ Nalewicki, Jennifer (2017-11-03). "Inside the Mind-Bending World of the Museum of Illusions". Smithsonian Magazine. Retrieved 2024-06-22.
  2. ^ a b Polonijo, Danijela (2023-05-19). "Njihov uspjeh nije iluzija, imaju 43 muzeja diljem svijeta, a tek su krenuli" [Their success is not an illusion. They have 43 museums around the world, and they just started]. Bloomberg Adria (in Croatian). Retrieved 2024-06-22.
  3. ^ Miletić, Mladen (2023-02-10). "Hrvatskom hit muzeju 2022. bila je najbolja u povijesti. Američki ured otvaraju do ljeta" [2022 was the best year ever for a Croatian hit museum. American office opening by summer]. Poslovni dnevnik (in Croatian). Retrieved 22 June 2024.
  4. ^ Zadravec, Marta (2021-07-26). "Invera Equity Partners invests in the Museum of Illusion". Croatian Private Equity and Venture Capital Association. Retrieved 2024-06-22.
  5. ^ a b Mitrović, Mia (2021-05-14). "Kada smo počeli govoriti da otvaramo Muzej iluzija, mislili su da smo pukli" [When we started talking about opening the Museum of Illusions, they thought we were mad]. Večernji.hr (in Croatian). Retrieved 2024-06-22.
  6. ^ "Video. Croatia: the Museum of Illusion has opened its doors in Zagreb". euronews. 2015-07-08. Retrieved 2024-06-22.
  7. ^ Ivanuš, Ivan (2017-11-24). "Muzej Iluzija otvorio vrata u Omanu, zagrebački muzej dobio dva nova eksponata, a u prosincu se otvara UNICEF-ova izložba" [Museum of Illusions opens in Oman, Zagreb museum gets two new exhibits, and in December a UNICEF exhibit opens]. NACIONAL.HR (in Croatian). Retrieved 2024-06-22.
  8. ^ Morović Rudić, Žana (2016-06-06). "Muzej iluzija - nova atrakcija u Zadru" [Museum of Illusions - new attraction in Zadar]. Hrvatska radiotelevizija (in Croatian). Retrieved 2024-06-22.
  9. ^ Trejos, Nancy. "The new Museum of Illusions in New York: It will boggle your mind". USA TODAY. Retrieved 2024-06-22.
  10. ^ Filipović, Luka (2024-01-21). "Oni prodaju iluzije i tuku se s 'velikim dečkima': Izbacio nas je Musk, a pobijedili smo Samsung i Nike" [They sell illusions and fight with the 'big guys': We were thrown out by Musk, but won over Samsung and Nike]. tportal.hr (in Croatian). Retrieved 2024-06-22.
  11. ^ Tsoneva, Annie (2023-09-04). "Croatia's Museum of Illusions expands to Las Vegas". SeeNews. Retrieved 2024-06-22.
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