Mr Sherick's Shakes
 The 5 flavours of Mr Sherick's Shakes | |
| Type | Milkshake |
|---|---|
| Manufacturer | Mr Shericks Ltd |
| Country of origin | United Kingdom |
| Introduced | 2013 |
| Website | www |
Mr Sherick's Shakes (/ˈʃɛrɪk/[1]) is a brand of milkshake sold mainly in the United Kingdom. Manufactured by Mr Shericks Ltd, it was first launched into the British retail market in 2013 in five varieties, each consisting of a flavoured milkshake base mixed with small pieces of food inclusions.
Flavours
[edit]The brand is currently produced in six flavours.
| Flavour | Availability |
|---|---|
| Softly Banoffee | Oct 2013— |
| Pot Au Choc | Oct 2013— |
| Strawberry Pavlova | Oct 2013— |
| A Hint of Mint | Oct 2013— |
| Cookies and Cream | Oct 2013— |
| Choc Chip Latte | Aug 2016— |
The range is stocked by premium retailers including Selfridges, Harrods, Waitrose, Booths and Moto.[2]
Mr Sherick
[edit]The brand is eponymously named after its creator Andrew Sherick - a former Marks & Spencer Senior Buyer and ex-Chairman of the British Sandwich Association.[3] In his Buying capacity at Marks & Spencer, Sherick spent years working in milkshake market analytics and had become aware of a gap at the premium end of the market for a highly indulgent milkshake brand. After working with artisan chefs for over four years to develop a range of milkshakes he felt were good enough to fill the market gap he had perceived, he resigned from his 22-year-long employment in 2013 to embark on an entrepreneurial journey to bring his own milkshake brand to market.[4][5]
References
[edit]- ^ "Mr Sherick's Shakes". February 2016. Retrieved 22 December 2019.
- ^ Real Business "From Marks and Spencer buyer to milkshake market disruptor"
- ^ The Food Sauce "Andrew's journey into shakes"
- ^ Forbes "Quitting Corporate Life: Marks & Spencer Man Raises Milkshake Finance"
- ^ The Grocer "Ex-M&S buyer Andrew Sherick launches milkshake range"