Morris Oxford Series III

Morris Oxford
Oxford Series III saloon 1958
Overview
Manufacturer	Morris Motors British Motor Corporation British Leyland
Production	1913–1914 1919–1935 1948–1971
Body and chassis
Class	Small family car

Morris Oxford is a series of motor car models produced by Morris Motors of the United Kingdom, from the 1913 bullnose Oxford to the Farina Oxfords V and VI. The manufacture of Morris's Oxford cars, named by W R Morris after the university town in which he grew up, would turn Oxford into an industrial city.

From 1913 to mid-1935 Oxford cars grew in size and quantity. In 1923 they with the Cowley cars were 28.1 per cent of British private car production. In 1925 Morris sold near double the number and they represented 41 per cent of British production. The model name was recycled in 1948 and lasted almost another 23 years through to 1971 but in this time the market sector and engine-size remained nearly constant between 1476 cc and 1622 cc.

Aside from the Oxford Sixes and the Oxford Empire models all Oxfords since 1918 have been 12 or 14 HP cars of about 1500 to 1800 cc.

Saloon

Oxford III
Oxford Series III
Overview
Production	1956–1959 58,117 produced inc. Series IV; was made in India as Hindustan Ambassador
Assembly	United Kingdom Australia
Body and chassis
Body style	4-door saloon 2-door estate
Related	Hindustan Ambassador
Powertrain
Engine	1489 cc BMC B-Series engine Straight-4
Transmission	4-speed manual
Dimensions
Wheelbase	97 in (2,500 mm) 108 in (2,700 mm)
Length	178 in (4,500 mm)
Width	65 in (1,700 mm)
Height	64 in (1,600 mm)
Chronology
Predecessor	Morris Oxford Series II
Successor	Morris Oxford Series V

The Oxford was updated for 1957 with a new fluted bonnet and small rear fins and an optional two-tone paint scheme all announced on 18 October 1956. Inside the bench seats trimmed in leather remained but the instrument cluster was revised and a new dished steering wheel fitted. The engine now produced 55 hp (41 kW) following an increase in compression ratio though the top speed and acceleration remained the same. A semi-automatic, two pedal, "Manumatic" transmission with centrifugal clutch with vacuum operation coupled to gear changes was optional. Independent front-suspension with forward torsion bars continued to promise "above average comfort" for the car's occupants.

Traveller

The 'woody' Series III Traveller was replaced by the Series IV in 1957, though the saloon remained in production until 1959, when the Series V styled by Carrozzeria Pinin Farina (later Pininfarina) was introduced. 58,117 Series III and Series IV Oxfords were built.

Motor magazine tested a Series III manumatic equipped saloon in 1957 recording a top speed of 74.4 mph (119.7 km/h), virtually unchanged from the Series II and acceleration from 0–60 mph (97 km/h) in 30.5 seconds, adversely affected by the Manumatic option. Fuel consumption of 27.0 miles per imperial gallon (10.5 L/100 km; 22.5 mpg_‑US) was found. The test car cost £898 including taxes of £300.

Ambassador

This car was the basis for the Hindustan Ambassador or 'Amby' which was built in India until 2014. The car featured a few styling updates but kept the original look, albeit with modern powertrains. Sales declined from a high of 24,000 units a year in the mid-1980s to under 12,000 a decade later and to less than 6,000 in the mid-2000s. Hindustan Motors stopped production of the Ambassador cars in May 2014.

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  Oxford III 1957
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  Oxford III 1957
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  Oxford III 1957
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  Hindustan Ambassador

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  Oxford III 1958
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  Oxford III 1958
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  Oxford III 1959
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  Hindustan Ambassador

Oxford Traveller all-steel Series IV (1957–1960)

Oxford Traveller all-steel Series IV
Oxford Traveller all-steel estate
Overview
Production	1957–1960 58,117 produced inc Series III
Body and chassis
Body style	4-door estate
Powertrain
Engine	1489 cc BMC B-Series engine Straight-4
Dimensions
Wheelbase	97 in (2,500 mm)
Length	171 in (4,300 mm)
Width	65 in (1,700 mm)
Chronology
Predecessor	Morris Oxford Series II
Successor	Morris Oxford Series V

The Oxford IV was only made in the Traveller estate version. A steel-bodied replacement for the "woody" Series III Traveller, it was similar to the Series III saloon in most respects. The IV was introduced in 1957, announced by BMC with the Riley Two-Point-Six on 23 August 1957 and produced alongside the Series V until 1960. An interesting feature was having fillers on both sides of the car, for the single fuel tank.

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  Oxford Traveller estate

References

Footnotes

Bibliography

• Davis, Pedr (1986). The Macquarie Dictionary of Motoring.