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Modern Farmer (magazine)

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Modern Farmer
Cover of issue 01
Cover of issue 01
FrequencyQuarterly
Founded2013
Final issue2018 (print)
CompanyModern Farmer Media
CountryUnited States
Based inHudson, New York
LanguageEnglish
Websitemodernfarmer.com
ISSN2326-0807

Modern Farmer is a quarterly American magazine devoted to agriculture and food, founded in April 2013.[1][2] The magazine is unique in that it attempts to have equally rural and urban readers,[3] and to "appeal to the person who wants to romanticize farming and the person who is knee deep in turkey droppings", according to The New York Times.[2] In 2014, the publication won the National Magazine Awards for the Magazine Section.[4]

Modern Farmer covers feature livestock and its articles include those like a series of interviews with agriculture ministers from around the globe.[5] Its stories tend to take a "farm to table" perspective, comprehensively covering food and agriculture topics like Greek yogurt or feral pigs.[6] In addition to the print magazine, it has a popular website; its "goatcam", a public web cam of goats, produced 60,000 pageviews alone.[7]

History

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Based in Hudson, New York,[3] the magazine was backed financially by Fiore Capital and its founding CEO/editor-in-chief was Ann Marie Gardner; she was later replaced by Sarah Gray Miller.[7][8][9][10] Gardner, a long-time magazine editor, came up with the idea for Modern Farmer when she tried developing a television show about a magazine editor covering a story about conflict between old and new farmers in Germantown, New York.[8] After developing a set of stories for the fictional character, she decided to create a real magazine.

In early 2015, the magazine's founder and much of its editorial staff departed the publication, with print publication suspended.[1][11] The paper's owner said in a statement that it planned to return for a summer issue in 2015.[12] Despite fiscal difficulties, the magazine temporarily returned in 2015, in part due to Frank Giustra's continued support for the project. In 2018, the magazine went online-only.[13]

References

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  1. ^ a b Kara Bloomgarden-Smoke (January 23, 2015). "R.I.P Modern Farmer: Media's Favorite Farming Mag Folds". The Observer. Retrieved August 3, 2015.
  2. ^ a b Christine Haughney (September 17, 2013), "A Magazine for Farm-to-Table", The New York Times
  3. ^ a b Penelope Green (January 15, 2014), "Cultivating Hudson: Enter the Tastemakers", The New York Times
  4. ^ "National Magazine Award Winners 1966–2014", American Society of Magazine Editors
  5. ^ Andrew Beaujon (November 1, 2013), "For Modern Farmer, farm stands hold more promise than newsstands", Poynter
  6. ^ Jessica Gelt (July 10, 2013), "Modern Farmer: New magazine tells the stories behind your food", LA Times
  7. ^ a b Allison McCann; Dorothy Gambrell (December 10, 2013), "Modern Farmer Combines Serious Coverage With LambCam, Hits Jackpot", Bloomberg Businessweek, archived from the original on December 11, 2013
  8. ^ a b Wilkinson, Alec (10 November 2014). "Read It and Reap". The New Yorker. Retrieved 25 February 2016.
  9. ^ Severson, Kim (13 July 2015). "Modern Farmer Tries a New Approach". The New York Times. Retrieved 25 February 2016.
  10. ^ Haughney, Christine (3 December 2014). "Ann Marie Gardner Steps Down as Editor of Modern Farmer". The New York Times. Retrieved 25 February 2016.
  11. ^ Severson, Kim (23 January 2015), "As Last Paid Editors Depart, Modern Farmer's Future in Doubt", The New York Times
  12. ^ "'Modern Farmer' Owner Says It Will Live On, Despite Staff Exit", NPR, The Two Way, January 23, 2015
  13. ^ Kelly, Keith J. (2018-06-20). "Top Modern Farmer editor out as magazine goes digital". New York Post. Retrieved 2019-10-29.
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