Mizzen+Main
 | |
| Founded | 2012 |
|---|---|
| Founder | Kevin Lavelle |
| Headquarters | , U.S.A. |
Key people | Ryan Kent (President), Bethany Muths (CMO), Noreen Naroo-Pucci (CDO), Corey Bohler (CFO) |
| Products | Menswear |
| Website | mizzenandmain |
Mizzen+Main is an American clothing company based in Dallas, Texas. The company mainly focuses on menswear products and started in 2012.
Background
[edit]Mizzen+Main was co-founded in 2012 by Kevin Lavelle. He served as the company's CEO until April 2019.[1] Chris Phillips, formerly the head of men's clothing at Stitch Fix, became the CEO in April 2019.[2] When Phillips exited Mizzen+Main in early January 2021, Ryan Kent, the former COO, became the President and acting CEO.
Co-founder Lavelle -a graduate of Southern Methodist University- began his career as a management consultant,[3] working as an intern in Washington D.C..[4] He observed that traditional dress shirts did not handle perspiration effectively, leading him to develop a prototype dress shirt designed in style to athletic clothing[5] to manage moisture. This prototype eventually became one of the company's first offerings.[6][7]
The company was self-funded and later received external investment.[8] It began with selling online and later expanded distribution to retail stores and specialty shops.[7] To supplement the brand's distribution strategy, it also sought out partnerships with men's specialty stores and golf shops.[9] In 2013, it caught the eye of executives from Saks Fifth Avenue,[10] and was invited to be one of two pop-up stores inside of Saks' New York store as part of Super Bowl XLVIII weekend.[11][10] In the summer of 2014, the firm raised an additional round of capital from investors.[12][8]
Endorsements
[edit]In 2015, professional football player J.J. Watt entered into an agreement with Mizzen+Main, receiving an equity share in the company.[13] In July 2017, Watt and the company launched "The J.J. Watt Collection" clothing line[14] featuring eight pieces ranging from polos to dress shirts.[15] The following April, professional golfer Phil Mickelson wore a Mizzen+Main long-sleeve dress shirt to play in a golf tournament. The outfit was selected as part of an agreement with Mizzen+Main in which Mickelson received a stake in the company and a cash lump sum.[16][17]
References
[edit]- ^ "Mizzen+Main CEO to step down to fight 'crony capitalism' with Koch-funded policy group". Dallas News. 2019-04-11. Retrieved 2019-10-05.
- ^ Thomas, Lauren (2019-04-11). "Stitch Fix's head of men's clothing is leaving to become CEO of online retailer Mizzen+Main". CNBC. Retrieved 2019-10-05.
- ^ Ward, Patricia. "SMU Alumni Name To '40 Under 40' Business Leaders List". Southern Methodist University. Retrieved 13 March 2015.
- ^ Ramsey, Raya (June 2014). "Mizzen+Main's 'Co Sweat' Success". D Magazine. Retrieved 13 March 2015.
- ^ Zak, David (20 September 2013). "So Long, Pit Stains: This 'Performance Dress Shirt' Eliminates Your Sweat Problem". Fast Company. Retrieved 13 March 2015.
- ^ Teeman, Tim (18 December 2013). "A No-Sweat Work Shirt? No Sweat". The New York Times. Retrieved 13 March 2015.
- ^ a b Cho, Hannah; Gales, Arsella (15 March 2014). "Dallas Becomes A Mini Hub of Fashion and E-commerce Startups". Dallas News. Retrieved 13 March 2015.
- ^ a b Kolodny, Lora (28 August 2014). "Mizzen+Main Raises $1.2M for Clothes That Look Upscale, Feel Athletic". The Wall Street Journal. Retrieved 13 March 2015.
- ^ Danziger, Pamela N. "Why Digitally Native Menswear Fashion Brand Mizzen+Main Made Wholesale Retail Part Of Its Distribution Strategy". Forbes. Retrieved 2020-03-30.
- ^ a b Eaton, Dan (27 January 2014). "Mizzen & Main getting Super Bowl showcase". Columbus Business Journal. Retrieved 13 March 2015.
- ^ Heine, Christopher (26 January 2014). "Marketers Are Pushing Hard to Be Seen at This Year's Super Bowl". AdWeek. Retrieved 13 March 2015.
- ^ Cho, Hanah (28 August 2014). "$1.2 million capital for new Design District digs, fulfillment center and showroom". Dallas News. Retrieved 13 March 2015.
- ^ "J.J. Watt, shirtmaker Mizzen+Main strike endorsement deal". ESPN. September 16, 2015.
- ^ "J.J. Watt debuts menswear collection with Dallas-based Mizzen+Main". Houston Chronicle. July 11, 2017.
- ^ "Mizzen + Main + NFL Star JJ Watt = Your Next Shirt". Men's Journal. September 1, 2017.
- ^ "Phil Mickelson to endorse, wear shirt brand he popularized at Masters". ESPN. May 9, 2018.
- ^ "The reason why Phil Mickelson was wearing a dress shirt at The Players Championship". USA Today. May 10, 2018.