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Mira Kaddoura

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Mira Kaddoura
Born
Alexandria, Egypt
NationalityLebanese-Canadian
Occupation(s)Advertising Creative, Conceptual Artist
Known forRed & Co.
Title
Board member of
Websiteredandco.com

Mira Kaddoura (born in Alexandria, Egypt) is a Lebanese-Canadian conceptual artist and founder of Red & Co.,[1] an advertising agency headquartered in Portland, Oregon, USA with a cohort in Amsterdam, Netherlands.[2] She is known for her work on Nike, The Girl Effect ,[3] Netflix, and Google’s Made with Code. In addition, her conceptual projects like The Wonder Clock, have tested cultural assumptions around feminism and biology.[4][5][6][7]

Kaddoura grew up in Lebanon, part of a family of influential women including Ibtihaj Kaddoura and Zahia Kaddoura, who were early feminists and advocates for Arab women’s rights from the beginning of the 20th century. Kaddoura studied design at the American University in Beirut and received a master's in communication from Virginia Commonwealth University Brandcenter.[8]

She began her advertising career at Wieden & Kennedy’s global headquarters in Portland, Oregon as an art director. During her tenure at Wieden & Kennedy’s Portland and London offices, she created much-awarded work[9][10] for Nike (I Feel Pretty with Maria Sharapova, Body Parts aka 'Big Butt' campaign), The Girl Effect, Target, Belvedere Vodka, and Travel Oregon.

In 2011, Kaddoura left Wieden & Kennedy and then in late 2013 started her own agency, Red & Co.. As Executive Creative Director at Red & Co., she has created Netflix’s Make Room diversity film, as well as Made with Code, a project Red & Co. co-created with Google to involve 1 million girls in coding, since then, the project has created over five million coders, becoming a program at Google.[11]

Kaddoura is an advocate for women and diversity and has been interviewed numerous times about women-founded agencies and the benefits of creating diverse and equitable workplaces.[12][13][14] Her ideas have been featured on Good Morning America, The New York Times, the 3% conference, Creative Mornings[6] and in magazine interviews about creativity, feminism, and advertising. In 2018 Kaddoura was invited to present her TedX talk “How Women Can Change the World by Asking ‘Why Not Me’?” in Portland, Oregon. She recently was honored as a Portland Advertising Federation Rosie’s 2019 Ad Person of the Year, a 2019 Ad Age Women to Watch[15] and Adweek 2019 Creative 100.[16]

She serves as a board member for the

Portland Institute for Contemporary Art (Pica) and the Dubai Institute of Design and Innovation (DIDI). She speaks English, Arabic, and French.[17]

References

[edit]
  1. ^ "VCU Brandcenter: Friday Forum". brandcenter.vcu.edu. Retrieved 2023-10-17.
  2. ^ "Red & Co". LinkedIn. 2022-06-13. Retrieved 2022-06-13.
  3. ^ The girl effect: The clock is ticking, 2010-09-13, retrieved 2019-03-07
  4. ^ Zanger, Doug (March 2019). "Netflix Has a Message for Hollywood: Make Room for Others". www.adweek.com. Retrieved 2019-03-07.
  5. ^ Doll, Jen (2012-06-19). "What If You Knew Exactly When Your Biological Clock Would Stop?". The Atlantic. Retrieved 2019-03-07.
  6. ^ a b "The Wonder Clock: Mira Kaddoura: FertilityAuthority". www.fertilityauthority.com. Retrieved 2019-03-07.
  7. ^ "Mira Kaddoura | The Wonder Clock". CreativeMornings. 22 August 2013. Retrieved 2019-03-07.
  8. ^ "Alumni in the news". brandcenter.vcu.edu. Retrieved 2019-03-07.
  9. ^ "P&G Masterbrand – Olympic Moms". Clios. Retrieved 2019-03-07.
  10. ^ "Nike – "I Feel Pretty" Cannes Lions International Festival of Creativity 2007". www.adforum.com. Retrieved 2019-03-07.
  11. ^ "Google's Made with Code Initiative". Fastweb. Retrieved 2019-03-07.
  12. ^ Sherwood, I.-Hsien (August 3, 2017). "My career in 5 executions: Red & Co.'s Mira Kaddoura". www.campaignlive.com. Retrieved 2019-03-07.
  13. ^ "We are the 0.1%: Why the ad world needs more female founders". adage.com. Retrieved 2019-03-07.
  14. ^ "Mira Kaddoura on making a difference, women in business and challenging the agency format". Creative Boom. 2018-02-08. Retrieved 2019-03-07.
  15. ^ "Meet the Women to Watch U.S. Class of 2019". adage.com. 2019-05-28. Retrieved 2019-08-06.
  16. ^ "Adweek's Creative 100: Meet 2019's Most Fascinating People in Marketing, Media and Culture". www.adweek.com. Retrieved 2019-08-06.
  17. ^ "VCU Brandcenter: Friday Forum". brandcenter.vcu.edu. Retrieved 2023-10-17.
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