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Michael Kassan

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Michael E. Kassan (born December 11, 1950) is a digital media expert, entrepreneur, commentator, and adviser to media companies.[1][2]

Biography

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After receiving his BA from UCLA,[3] JD from Southwestern Law School[4] and LLM-Taxation from NYU, Kassan began his career as a tax lawyer in the entertainment industry where he practiced for over 10 years.[5]

Kassan is married to Ronnie and has three children, Alex, Brett and Adam.[6]

Business career

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After several entrepreneurial ventures, Kassan become the largest franchisee of El Pollo Loco and Rally’s Hamburgers in Southern California, Northern California, and Nevada.[7]

In 1986, Kassan entered the entertainment business as the President and COO of International Video Entertainment, a home video company which now comprises a large portion of Lionsgate.[8]

In 1994, Kassan joined Initiative Media Worldwide as President/COO and Vice-Chairman.[9] In that role, Kassan emphasized strategic management of diversified portfolios and helped grow media billings from $1.5 billion to over $10 billion.[10]

In 1997, he was named one of the top media executives in America by Advertising Age Magazine.[11]

In 2019, Kassan was inducted into the American Advertising Federation’s Hall of Fame,[12] which is considered the highest honor in advertising. In 2018 was honored on Adweek’s “Power 100” [13] list and on Variety’s index of the 500[14] most influential business leaders shaping the global entertainment industry. Michael has also been named to The Hollywood Reporter’s “Silicon Beach 25” [32] list of the most powerful digital players in L.A.

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Kassan founded MediaLink in 2003 as advertising, marketing, content, sales, service and commerce become more closely linked through technology.[15] In 2017, Ascential plc acquired MediaLink in a deal valued at up to $207 million, expanding the company’s purview to a global stage.[16] It has over 125 operators working out of offices in New York City, Los Angeles, Chicago and London. The company now offers agency reviews, executive search, talent advisory, data and technology solutions, corporate and brand transformation, trade marketing and financial due diligence. In 2021, MediaLink was acquired by United Talent Agency, bringing together MediaLink’s strategic advisory services with one of the world’s largest talent agencies.[17] Kassan and UTA parted ways in March of 2024.[18]

Media career

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Michael hosts the podcast, “Good Company with Michael Kassan.” That show is produced by Kassan and the iHeartRadio Podcast Networks, and is distributed via the iHeartRadio App, Apple’s podcasts app and multiple other outlets.[19]

Kassan is a keynote speaker, moderator and blogger.[20][21]

His blog post highlighting measurement in media mix modeling prompted the radio industry to take out a full-page advert in the Wall Street Journal.[22]

Kassan has appeared as an industry expert in Forbes,[23] The Wall Street Journal,[15][24] Ad Week,[25] Ad Age,[26] The New York Times,[27][28] and the Los Angeles Times.[29]

He served as a Special Adviser to Buddy Media[30] through its ultimate acquisition by Salesforce.com.[31] In addition he has served as a special advisor and/or investor for a long list of media and technology startups, including Vidmob,[32] Boostr,[33] Mass Appeal,[34] Wonderly[35] and Encatos[36]

Community involvement

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Kassan serves as Chair of the UJA-New York Marketing Communications Committee,[37] Co-Chair of the Advertising Hall of Achievement, on the Board of the National Association of Television Program Executives,[38] the Global Advisory Board of the Wharton Future of Advertising Program,[39] and a Director on the Board of the Ad Council.[40]

Kassan sits on the board of the San Diego Zoo[41] and previously served as Chairman of the California State Senate Select Committee on the Entertainment Industry.[42] He has been actively involved with the H.E.L.P. Group, a non-profit organization serving children with special needs, and the Big Brothers/Big Sisters program of Los Angeles.

References

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  1. ^ Trachtenberg, Jeffrey (October 15, 2014). "Martha Stewart Magazines to Be Licensed to Meredith Corp". The Wall Street Journal.
  2. ^ Learmonth, Michael (November 5, 2013). "Ubiquitous-in-Adland Michael Kassan Gets His Own Radio Show". Advertising Age.
  3. ^ "Ultimate Mobilizer Kassan Finds More Success". March 2010.
  4. ^ "State Bar Profile".
  5. ^ "Meet Michael Kassan, Ad Land's Connector". 7 November 2013.
  6. ^ Archerd, Amy (May 12, 2008). "Whatta Wedding". Variety.
  7. ^ "Meet Michael Kassan, Ad Land's Connector".
  8. ^ "Highlighted Speakers". 11 December 2022.
  9. ^ "Michael Kassan Expands His Advisory Role With Clear Channel".
  10. ^ "Advertising Space on Bananas? Why Not?". Los Angeles Times. 31 December 1998.
  11. ^ "Wharton School".
  12. ^ "Advertising Hall of Fame Home | AAF". www.aaf.org. Retrieved 2021-08-04.
  13. ^ "Adweek's 2018 Power List: 100 Cutting-Edge CEOs in Marketing, Media, Branding and Tech". Retrieved 2021-08-04.
  14. ^ viapiuser (2018-08-23). "Michael Kassan". Variety. Retrieved 2021-08-04.
  15. ^ a b Hagey, Keach (August 5, 2014). "Newspapers Press On, On Their Own". The Wall Street Journal.
  16. ^ "The Master Plan Behind Ascential's Acquisition of MediaLink". Ad Age. 2017-02-08. Retrieved 2021-08-04.
  17. ^ Vranica, Suzanne (16 December 2021). "United Talent Agency Acquires MediaLink for $125 Million - WSJ". Wall Street Journal.
  18. ^ Donnelly, Matt (2024-03-13). "UTA Accused of Fraud, Breach of Contract by MediaLink CEO Michael Kassan (EXCLUSIVE)". Variety. Retrieved 2024-05-31.
  19. ^ "Good Company with Michael Kassan". iHeartRadio. Retrieved 2021-08-04.
  20. ^ "What is the only advertising that works?". Radio Ink. October 2, 2014.
  21. ^ "Twitter". Twitter.
  22. ^ "Media Link-ed".
  23. ^ Pomerantz, Dorothy (April 1, 2014). "With Disney Buying Maker, Do All Big Media Companies Need To Up Their YouTube Game?". Forbes.
  24. ^ Vranica, Suzanne (September 28, 2014). "Digital Media to Take Center Stage at Advertising Week". The Wall Street Journal.
  25. ^ "Creating Change in Cannes Even in Today's High-Tech World, Innovation Requires a Human Touch". Ad Week. June 9, 2014.
  26. ^ Peterson, Tim (6 May 2014). "Maker Studios, Omnicom Sign Eight-Figure Upfront Deal for Web Video". Advertising Age.
  27. ^ "Accounts and People of Note in the Advertising Industry". The New York Times. November 11, 2013.
  28. ^ Kaufman, Leslie (September 9, 2013). "2 Companies in Web Video Are Expected to Merge". The New York Times.
  29. ^ Chmielewski, Dawn (January 24, 2012). "YouTube video-game channel Machinima aims for the next level". Los Angeles Times.
  30. ^ Lee, Edmund (August 15, 2011). "Buddy Media Raises $54 Million as Business Embraces Social". Advertising Age.
  31. ^ Fitzgerald, Drew (June 4, 2012). "Salesforce to Acquire Buddy Media for as Much as $745 Million". The Wall Street Journal.
  32. ^ "VidMob Raises $50 Million Series C to Accelerate Broad Adoption of its Platform for Intelligent ..." AP NEWS. 2021-02-23. Retrieved 2021-08-04.
  33. ^ boostr. "boostr Secures $7 Million in Series A Funding". www.prnewswire.com (Press release). Retrieved 2021-08-04.
  34. ^ Appeal, Mass. "Universal Music Group Leads New Funding Round for Mass Appeal". www.prnewswire.com (Press release). Retrieved 2021-08-04.
  35. ^ "Wondery Raises $5M in Series A Funding". www.businesswire.com. 2018-03-29. Retrieved 2021-08-04.
  36. ^ "Award-winning Entertainment Education Company Encantos Raises $2 Million in Oversubscribed Seed Round to Accelerate Growth". www.businesswire.com. 2020-01-27. Retrieved 2021-08-04.
  37. ^ "Marketing Communications Division". UJA Federation of New York.
  38. ^ "Board of Directors". natpe.
  39. ^ "Michael Kassan". Wharton University of Pennsylvania.
  40. ^ "Board of Directors". Ad Council.
  41. ^ "Foundation Board". San Diego Zoo.
  42. ^ "Michael Kassan Expands His Advisory Role With Clear Channel". September 19, 2013.
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