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Mehrunisa V Lub U

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Mehrunisa V Lub U
Film poster
Directed byYasir Nawaz
Written by
Produced byHassan Zia
Nida Yasir
Yasir Nawaz
Starring
CinematographySaleem Daad
Edited byRizwan AQ
Music bySimaab Sen
Production
company
YNH Films
Distributed byEveready Pictures
Urdu 1 Pictures
Fox Star Studios
Release date
  • 26 June 2017 (2017-06-26) (Pakistan)
(Eid al-Fitr)
Running time
133 mins
CountryPakistan
LanguageUrdu
Box officeRs. 17.20 crore (US$600,000)[1][2]

Mehrunisa V Lub U is a 2017 Pakistani romantic socio-comedy film written and directed by Yasir Nawaz.[3][4] The film was released on 26 June 2017. It was produced by Nida Yasir and Hassan Zia under the YNH Films production company[5] and is distributed by Eveready Pictures and Urdu 1 Pictures.[6][7] The film stars Danish Taimoor and Sana Javed.[8]

Reviews of the film were mixed. While some felt it was a colourful guilt-free family film released for Eid al-Fitr, others felt that there were too many dirty jokes and that better writing and direction could have helped convey its simple message of community stewardship.

Plot

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Ali, a young Pakistani, returns from China to Karachi with gifts for his family and friends. He is in love with his childhood crush Mehru, the daughter of his father's friend, and a marriage alliance is made between their families. Meanwhile, Marzi, a local transgender don, seeks to buy out the neighbourhood in a scheme with a politician to profit from anticipated Chinese development in the area.

Newlyweds Ali and Mehru are unable to conceive a child. A doctor suggests that stress could be the reason, as Mehru has been unable to adjust to the city squalor and fears crime. Ali decides to let her stay at her father's home in the country, while deciding to improve his neighbourhood by changing the attitudes of its residents.

With his trusted friend Jani, Ali sets to convincing the community to improve their neighbourhood. Some are resistant but early progress convinces them to keep the roads and buildings clean, if only as a facade. Mehru realizes that Ali's neighbours are good people, and the revitalization leads to a news telecast of economic growth and financial stability.

Desperate to gain control of the block, Marzi rents an apartment and tries to create trouble with his goons. The politician kidnaps Mehru and demands ₨3 crore (30 million rupees) ransom from Ali. To raise the money, his neighbours sell their apartments to Marzi for a mere ₨10 lakhs (1 million rupees). Realizing the scheme, Ali and his friends rescue Mehru while the politician is holding a press conference, and expose his misdeeds to the media. Some time later, Ali and Mehru welcome their baby to a safe and clean neighbourhood.

Cast

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Production

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On 24 January 2016, director Yasir Nawaz confirmed that he had started shooting[contradictory] for his new movie, Mehrunisa V Lub U. He selected Danish Taimoor to play the lead male role and Sana Javed to debut in the movie as the lead female.[9]

The filming began in Karachi in late 2016, then moved to northern Pakistan.[10] The film was shot in a span of 45 days.[11]

Release

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The film premiered on 23 June 2017 in Karachi and was released on 26 June, Eid al-Fitr, marking the end of Ramadan.[12]

Critical reception

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Reviews were mixed. Rafay Mahmood of The Express Tribune rated the film 3.5 out of 5 and said, "You take home a very important lesson and don't feel guilty for sitting through it."[13] Somia Ashraf of DAWN Images felt of the film's message, "its not the place that is bad but people, but perhaps with a better script and direction, the concept could have been highlighted better."[14] Shah Jahan Khurram of Samaa TV commented, "the plot of the film could have been better".[15]

Fatima Awan of Review it rated it 2 out of 5 and called it "a typical masala film meant for people who enjoy dirty jokes" due to its "weak script and direction".[16] Ifrah Salman, the editor of Hip in Pakistan, rated it 3 out of 5 as "a colorful and vibrant film that's crisp" but that "the no-brain plot that fails to highlight the honest social taboo it tries to shed light upon."[17] Omair Alavi of Very Filmi felt there were conceptual mistakes: "some vulgarity scattered here and there to make a 'family entertainer' that is a big No-No for your family."[18] Syed Hashir Ali of Youlin Magazine commented, "an entertaining film, although there are moments when the timing of songs and jokes completely miss the mark".[19]

Soundtrack

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Mehrunisa V Lub U
Soundtrack album by
Simaab Sen
Released9 June 2017
Recorded2016–2017
GenreFilmi soundtrack
Length20:43
LanguageUrdu
LabelT-Series
ProducerYNH Films

The music for the film was released by T-Series on 9 June 2017.[20][10]

All music is composed by Simaab Sen

No.TitleLyricsSinger(s)Length
1."Tu Hi Tu"GulzarSukhwinder Singh4:40
2."Badla"GulzarSukhwinder Singh3:59
3."Beliya"GulzarArmaan Malik, Aditi Paul4:30
4."Marhaba"Prashant IngoleNakash Aziz, Mohini Shri5:01
5."Mehrunisa V Lub U" Simaab Sen2:33
Total length:20:43

See also

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References

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  1. ^ ""پنجاب نہیں جاؤں گی" رواں سال کی کامیاب فلم قرار".
  2. ^ "Mehrunisa V Lub U Cast, Release Date, Box Office Collection and Trailer".
  3. ^ Desk, HIP (11 June 2017). "The madness behind the lens: HIP chats with the makers of 'Mehrunisa V Lub U'". Retrieved 4 July 2017. {{cite web}}: |last= has generic name (help)
  4. ^ "The trailer of 'Mehrunnisa V Lub U' is here and not what we expected – The Express Tribune". 19 May 2017. Retrieved 4 July 2017.
  5. ^ Yameen, Madiha (9 June 2017). "'Mehrunisa V Lub U' lets Bollywood artists make waves in Pakistan". Retrieved 4 July 2017.
  6. ^ "Mehrunisa V Lub You ready for Eid release". 27 May 2017. Retrieved 4 July 2017.
  7. ^ "'Mehrunisa V Lub U' slated for Eidul Fitr release". 9 June 2017. Retrieved 4 July 2017.
  8. ^ "Mehrunisa V Lub U: Cast, Release Date, Trailer & Songs – Brandsynario". 27 May 2017. Retrieved 4 July 2017.
  9. ^ "Pakistani Movie 'Mehrunisa V Lub U' to be a Box-Office Hit this Eid? [Exclusive Interview] – Brandsynario". 10 June 2017. Retrieved 4 July 2017.
  10. ^ a b Staff, Images (10 December 2016). "Yasir Nawaz dishes on his upcoming movie 'Mehrunisa V Lub You'". Retrieved 4 July 2017.
  11. ^ "The truth behind Mehrunisa V Lub U". 13 May 2017. Retrieved 4 July 2017.
  12. ^ Buraq Shabbir (26 June 2017). "Mehrunisa V Lub U premieres to good reviews". The News. Retrieved 8 July 2017.
  13. ^ Rafay Mahmood (24 June 2017). "Mehrunisa V Lub U review: When the formula works, it can do wonders". The Express Tribune. Retrieved 8 July 2017.
  14. ^ Somia Ashraf (24 June 2017). "Review: Mehrunisa V Lub U is an Eid film the whole family can't watch together". DAWN Images. Retrieved 8 July 2017.
  15. ^ Shah Jahan Khurram (24 June 2017). "REVIEW: 'Mehrunisa V Lub U' packs action, comedy and romance all in one". Samaa TV. Retrieved 8 July 2017.
  16. ^ Fatima Awan (27 June 2017). "Mehrunisa V Lub U – Film Review". Review it. Retrieved 11 July 2017.
  17. ^ Ifrah Salman (28 June 2017). "Review: 'Mehrunisa V Lub U' offers good cinematic entertainment this Eid". Hip in Pakiatan. Retrieved 11 July 2017.
  18. ^ Omair Alavi (28 June 2017). "Mehrunisa V Lub U Movie Review: 10 Things MVLU Teaches You This Eid". Very Filmi. Retrieved 11 July 2017.
  19. ^ Syed Hashir Ali (29 June 2017). "Film Review: Mehrunisa V Lub U". Youlin Magazine. Retrieved 11 July 2017.
  20. ^ "Mehrunisa V Lub U Full Album – Audio Jukebox – Danish Taimoor, Sana Javed, Jawed sheik". YouTube. 9 June 2017. Retrieved 4 July 2017.
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