Media Expert
 Media Expert store in Kamienna Góra | |
| Company type | Joint-stock company |
|---|---|
| Industry | Retail |
| Founder | Teresa Grzebita |
| Headquarters | , |
Area served | Poland |
Key people | Marek Grzebita (CEO) |
| Products | Consumer electronics |
| Website | mediaexpert |
Media Expert (stylized as mediaexpert) is a Polish chain of stores specializing in consumer electronics and home appliances. Founded in 2002, it is operated by TERG S.A., a company based in Złotów.
History
[edit]The origins of Media Expert date back to the early 1990s when TERG was founded by Teresa Grzebita, after whom the company is named. Initially, TERG focused on selling small household appliances, such as irons, mixers, and kettles, before expanding its offerings to include consumer electronics. The first three shops were opened in Złotów, Wałcz, and Człuchów, followed by additional locations in Piła. In the beginning, private garages served as warehouses.[1]
In 2002, the Media Expert chain was established by a consortium of several companies, including TERG, along with entrepreneurs from the consumer electronics and household appliances sectors across various regions of Poland. This collaboration aimed to reduce operational and procurement costs, enhancing the chain's competitiveness in the market.[1]
By January 2015, Media Expert operated over 300 stores,[2] a number that grew to more than 440 stores in 340 Polish cities by November 30, 2017.[3] As of August 27, 2024, the chain comprises 580 physical stores in approximately 450 cities.[4] The company employed over 5,000 people as of January 2012,[2][5] around 7,500 by November 30, 2017,[3] and more than 11,000 by 2024.[6]
Organizational structure
[edit]As of 2024, Media Expert group includes TERG S.A. and 12 regional companies (ME M01 sp. z o. o., ME M02 sp. z o. o., ..., ME M12 sp. z o. o.), all headquartered in Złotów.[7] TERG S.A. operates the Media Expert online store at mediaexpert.pl.[4] The company also owns the Electro and Avans brands,[8] with online stores at electro.pl[9] and avans.pl,[10] respectively.
Marketing
[edit]Media Expert employs distinctive marketing campaigns that often feature prominent Polish celebrities. In November 2012, singer Doda gained attention for an advertisement in which she appeared nude, promoting the chain's pricing strategy under the slogan Włączamy niskie ceny ("We Turn on Low Prices").[11][12] In 2014, the chain partnered with singer Ewelina Lisowska, incorporating her hit song W stronę słońca into their advertising.[13][14][15] In 2020, Media Expert appointed Cleo, a notable Polish artist, as its artistic director to oversee the creative direction of its advertising.[16][17][18]
References
[edit]- ^ a b Węglewski, Miłosz (2015-01-19). "Ci co włączyli niskie ceny (i Ewelinę Lisowską)". Newsweek (in Polish). Retrieved 2024-11-02.
- ^ a b Żygłowicz, Sylwia (2015-04-16). "Elektroniczny poranek w Mysłowicach". Telewizja ITVM.pl (in Polish). Retrieved 2024-11-02.
- ^ a b "Panattoni Europe z Media Expert – ok. 73 300 m kw. w Central European Logistics Hub". Panattoni Europe (in Polish). 2018-02-07. Archived from the original on 2018-03-25.
- ^ a b "O firmie". mediaexpert.pl (in Polish). 2024-08-27. Retrieved 2024-11-02.
- ^ "Media Expert Polska". ofertolino.pl (in Polish). Archived from the original on 2016-07-12.
- ^ "O Media Expert". kariera.mediaexpert.pl (in Polish). Retrieved 2024-11-02.
- ^ "Podmioty wchodzące w skład Grupy Media Expert". mediaexpert.pl (in Polish). Retrieved 2024-11-02.
- ^ "Media Expert zalał Polskę reklamami i powiększył swój udział w rynku RTV i AGD. Za jaką cenę?". www.wiadomoscihandlowe.pl (in Polish). 2023-10-25. Retrieved 2024-11-02.
- ^ "Kontakt". electro.pl (in Polish). Retrieved 2024-11-02.
- ^ "Biuro Obsługi Klienta". avans.pl (in Polish). Retrieved 2024-11-02.
- ^ "Doda nago reklamuje markety Media Expert (wideo)". www.wirtualnemedia.pl (in Polish). 2012-11-22. Retrieved 2024-11-02.
- ^ "Naga Doda promuje niskie ceny w Media Expert (wideo)". Media2.pl (in Polish). Retrieved 2024-11-02.
- ^ "Ewelina Lisowska zamiast Dody śpiewająco reklamuje Media Expert (wideo)". www.wirtualnemedia.pl (in Polish). 2014-11-20. Retrieved 2024-11-02.
- ^ "Ewelina Lisowska nową twarzą niskich cen w Media Expert (wideo)". Media2.pl (in Polish). Retrieved 2024-11-02.
- ^ "Ewelina Lisowska zastąpiła Dodę w kampanii Media Expert". Press.pl (in Polish). Retrieved 2024-11-02.
- ^ "Sieć Media Expert zatrudniła Cleo na stanowisku... dyrektorki artystycznej". www.wiadomoscihandlowe.pl (in Polish). 2020-10-30. Retrieved 2024-11-02.
- ^ "Piosenkarka Cleo została dyrektorką artystyczną w Media Expert". Press.pl (in Polish). Retrieved 2024-11-02.
- ^ "Cleo dyrektorką artystyczną w Media Expert". NowyMarketing - Where's the beef? (in Polish). 2020-10-30. Retrieved 2024-11-02.
External links
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