Market requirements document
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| Marketing |
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A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.[1][2] It is typically written as a part of product marketing or product management. The document should explain:
- What (new) product is being discussed
- Who the target customers are
- What products are in competition with the proposed one
- Why customers are likely to want this product.
- What holds the customers back from purchasing the product.
See also
[edit]References
[edit]- ^ Shired, Diane MRD – Market Requirements Document, Birds-Eye.Net. Accessed 09. Jun 2009.
- ^ Shired, Diane. "Marketing Requirements Document". Archived from the original on 2014-08-04.
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