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Manpacks

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Manpacks
Company typePrivate
IndustryMen's essentials subscription
FoundedJanuary 2010
DefunctAugust 2018
HeadquartersProvidence, Rhode Island
Key people
Founded by Ken Johnson and Andrew Draper
ProductsMen's underwear, undershirts, socks, hygienic items
Websitehttp://www.manpacks.com/

Manpacks was a quarterly subscription service offering men's underwear, socks, toiletries and other basic needs.[1] Buyers created their pack with offered items including boxer briefs, undershirts, socks, shaving products, and condoms, and the pack was automatically delivered every three months.[2] The service has been discontinued.[3]

Foundation

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Ken Johnson and Andrew Draper started working on the concept for Manpacks in December 2009 and founded the company in January 2010.[4][5] Manpacks began as an experimental side project, but demand increased. Soon, customer management and the processing of orders turned into a full-time job.[citation needed] Upon launch, the site offered only offered underwear and socks.[6]

Manpacks was the first American subscription ecommerce service offering men's essentials.[7][8][9] Numerous sites have since spawned and imitated Manpacks' business model.[10][11] Shortly after launch, Manpacks was accepted into Betaspring's startup accelerator program.[12] The company at one time had more than 10,000 subscribers.[13]

Description

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Manpacks automatically shipped men basic needs like socks, underwear, razors, and toiletries every three months or when desired.[14][15] Three months after placing an order, Manpacks would send customers a shipment reminder email.[14] Manpacks' primary customers were people buying for the men in their life, men who are averse to shopping, and the lazy.[1][4]

References

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  1. ^ a b Manjoo, Farhad (June 9, 2010). "The Man, the Mouse and the Wardrobe". The New York Times.
  2. ^ Wong, Danny (July 20, 2010). "Innovations in E-Commerce: The Subscription Business Model". Huffington Post.
  3. ^ "Manpacks". August 22, 2018.
  4. ^ a b Odegard, Dave. "Manpacks, For a post-sniff test America". Maxim. Archived from the original on 2012-10-28. Retrieved 2012-11-14.
  5. ^ Vora, Shivani (October 1, 2010). "Would You Buy Underwear By Subscription?". Inc.
  6. ^ Kirsner, Scott (June 10, 2010). "Netflix for undies, and more, at Monday's Web Innovators Group". The Boston Globe.
  7. ^ Chiang, Ben (April 18, 2012). "Subscribe For A Full Box Of Surprise". Business Insider. Archived from the original on June 21, 2012. Retrieved November 14, 2012.
  8. ^ "Innovators: 3 Unusual Ecommerce Models". PracticalEcommerce.com. August 4, 2011.
  9. ^ Wilhelm, Alex (April 9, 2012). "InsideManpacks, the hot essentials subscription service for dudes". The Next Web.
  10. ^ Gratt, Matt (March 28, 2012). "Thoughts on #Subcom (Subscription eCommerce)". Grattisfaction.com.
  11. ^ Warren, Renee (March 30, 2012). "Life of the Subscription Model". ReneeWarren.com.
  12. ^ "BetaspringProfile: Manpacks". Betaspring.com.
  13. ^ Mullins, Richard (April 8, 2012). "For males who avoid malls". The Tampa Tribune.
  14. ^ a b About FAQ Archived 2011-05-25 at the Wayback Machine. Manpacks.com.
  15. ^ "HowHacker News Helped Manpacks Take Off – with Ken Johnson". Mixergy. November 1, 2010.
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