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Mahindra Two Wheelers

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Mahindra Two Wheelers
Company typeDivision
IndustryMotorcycle
Founded2008; 16 years ago (2008)
Defunct2020; 4 years ago (2020)
Headquarters
Pune
,
India
Area served
Worldwide
Key people
Anand Mahindra (Chairman & Managing Director)
Products
BrandsBSA Company
Jawa
Yezdi
Kinetic
ParentMahindra & Mahindra
Websitemahindratwowheelers.com

Mahindra Two Wheelers Limited (MTWL) was a group venture owned by Mahindra & Mahindra (M&M), which manufactures scooters and motorcycles. Mahindra Two Wheelers Limited was founded in 2008, when Mahindra & Mahindra acquired the business assets of Kinetic Motor Company Limited.[1] MTWL has partnered with Taiwan's Sanyang Industry Company (SYM) to help develop its scooter portfolio, and with Italy-based Engines Engineering for research and product design. In October 2016, Mahindra purchased BSA trademark for £3.4 million in an effort to reintroduce motorcycles bearing the famous BSA name.

Facilities

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The company has a manufacturing facility at Pithampur, near Indore in Madhya Pradesh.

Mahindra Two Wheelers Limited has a Research and Development unit located at Chinchwad, Pune, equipped with necessary design and development facilities right from renderings to prototype manufacture and testing. It has invested ₹100 crore (US$12 million) to make it functional.[2]

The company has a 200 strong vendor network spread across the nation with more than 300 dealers creating 700 touch points.[citation needed]

Discontinued

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Scooters

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  • Mahindra Flyte
  • Mahindra Kine
  • Mahindra Rodeo
  • Mahindra Rodeo RZ
  • Mahindra Rodeo UZ
  • Mahindra Duro
  • Mahindra Duro DZ
  • Mahindra Gusto
  • Mahindra Gusto 125
  • Mahindra Gusto 110

Motorcycles

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  • Mahindra Pantero
  • Mahindra Stallio
  • Mahindra Centuro
  • Mahindra Centuro XT
  • Mahindra Centuro NXT
  • Mahindra Centuro Disc Brake
  • Mahindra Centuro Rockstar
  • Mahindra Centuro Rockstar Kick Alloy
  • Mahindra Mojo
  • Mahindra Mojo XT
  • Mahindra Mojo UT
  • Mahindra Mojo Bs6

Awards

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  • Mahindra Duro was declared the Scooter of the Year at the annual NDTV Car & Bike Awards in 2010.[3]
  • Mahindra Rodeo won the Gulf Monsoon Scooter Rally in its first year of participation.[4]
  • Mahindra Rodeo won the Best Website Award - Automotive at Campaign India's Digital Media Awards.[5]
  • Mahindra Rodeo RZ won Gulf Dirt Track National Championship.[6]

See also

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References

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  1. ^ "Mahindra acquires Kinetic Motors". DNA.
  2. ^ "Mahindra opens two-wheeler R&D centre". The Hindu. Chennai, India. 5 July 2012.
  3. ^ "Cars and Bike awards 2010". NDTV.
  4. ^ "New Mahindra Rodeo RZ wins Pit stop Monsoon Rally in very 1st year of participation". SportzPower. 22 August 2012. Archived from the original on 4 September 2012. Retrieved 8 June 2018.
  5. ^ "Campaign India Digital Media Awards 2012". Campaign India. Archived from the original on 4 December 2012. Retrieved 27 August 2013.
  6. ^ Shamim Khan steers the New Mahindra Rodeo RZ to victory. Mahindra2wheelers.com.
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