MOVE IT
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MOVE IT is the world's biggest dance event, taking place over three days annually at ExCeL, London.[1]
History
[edit]MOVE IT was first held in London in 2005, the creation of Georgina Harper.[2] The show was initially put on by Jonathan Scott/Value Added Events Ltd. In 2007, the show was bought by Upper Street Events and is now part of the live events portfolio of Immediate Media.
Program and Features
[edit]The creative program includes over 100 main stage performances, 160 dance classes, a freestyle stage, dance competitions, and auditions, and in 2023 hosts the UK Hip Hop Dance Championships.
- MOVE IT hosts exhibitors including UK, European and international dance retailers, plus womenswear and sportswear retailers.
- The freestyle stage allows anyone attending to demonstrate their dancing skills in front of the public.
- The main stage holds performances by dance companies, dance schools and professionals. Performers past and present include: Flawless, Layton Williams, and Tasha Ghouri of Love Island.
- Auditions are held every year for professional dancers. Past and present auditions include: Disneyland Resort Paris, Cirque du Soleil, and in 2023, Royal Caribbean Cruises.
Awards
[edit]MOVE IT won an Association of Event Organisers (AEO) Excellence Award for best Best Consumer Show under 2000 square metres for the 2009 event.[citation needed]
References
[edit]- ^ https://www.moveitdance.co.uk/
- ^ Lucy Fry, "Move It: Get fit on the dance floor", Metro, March 6, 2011, http://www.metro.co.uk/lifestyle/857327-move-it-get-fit-on-the-dance-floor