MJR Theatres
 | This article includes a list of general references, but it lacks sufficient corresponding inline citations. (July 2023) |
 | |
| Company type | subsidiary |
|---|---|
| Founded | 1980 in Royal Oak, Michigan, USA |
| Headquarters | Bloomfield Hills, Michigan, USA |
Key people | Mike Mihalich (founder) Erwin Six (Kinepolis Integration Support Manager) |
| Products | Cinemas |
Number of employees | 700 (2019)[1] |
| Parent | Kinepolis |
| Website | www.mjrtheatres.com |
MJR Theatres is a Bloomfield Hills, Michigan-based cinema chain. A subsidiary of Kinepolis, it owns 10 theaters in the Metro Detroit area, operating around 160 screens.
History
[edit]MJR Theatres was created in 1980 by Mike Mihalich with the acquisition of Main Theatre (sold in 1997 and now known as the Main Art Theatre) in Royal Oak, Michigan. The name MJR was taken from their original slogan Movies Just Right. During the 1980s and 1990s, the company purchased several theaters and drive-ins in Michigan. Following their acquisitions, the company started building their own multiplex cinemas, with the first opening in Adrian, Michigan in 1990. In order to finance the new cinemas, MJR sold some of its existing theaters and drive-ins.
During the 1990s, Luna Enterprises purchased an interest in the chain.
In 2014, MJR introduced a premium large format (PLF) known as "The Epic Experience", which uses a 65-foot screen and Dolby Atmos sound.[2]
In 2019, the chain was acquired for $152.25 million by the Belgium-based Kinepolis, This marked the Belgium-based chain's entrance into the U.S. market, after having entered the Canadian market via Landmark Cinemas.[3]
After the acquisition, MJR began to deploy the Kinepolis "Laser Ultra" PLF (with renovated auditoriums adding reclining seats) in 2022,[4] and became part of Kinepolis's existing partnerships with CJ CGV and IMAX Corporation, including opening a new IMAX with Laser auditorium with reclining seats at the Southgate location in 2023,[5][6] and Michigan's first ScreenX auditorium at its Waterford location in June 2024.[7]
References
[edit]- ^ "Kinepolis Annual Report 2019" (PDF). Annual Report. Kinepolis. 2020. Retrieved 22 September 2020.
- ^ News, DBusiness Daily (2014-05-20). "MJR Digital Cinemas' 'Epic Experience' Expands in Metro Detroit". DBusiness Magazine. Retrieved 2024-10-09.
{{cite web}}:|last=has generic name (help) - ^ Reindl, J. C. "MJR Digital Cinemas expected to keep name after being sold to Belgian company". Detroit Free Press. Retrieved 2024-10-09.
- ^ "MJR Theatres Expands Laser Ultra to MJR Westland Cinema In Wayne County, Michigan - Boxoffice". www.boxofficepro.com. 2024-03-18. Retrieved 2024-10-09.
- ^ Marini, Miriam. "MJR Southgate getting IMAX auditorium this fall". Detroit Free Press. Retrieved 2024-10-09.
- ^ Tartaglione, Nancy (2023-05-17). "Imax To Triple France Footprint, Expands Partnership With Kinepolis In Europe & North America – Cannes". Deadline. Retrieved 2024-10-09.
- ^ "Michigan's First ScreenX Auditorium to Open at MJR Theatres' Waterford Location - Boxoffice". www.boxofficepro.com. 2024-06-13. Retrieved 2024-10-09.
