MAD Solutions
Measurable Accurate Digital Solutions (doing business as MAD Solutions) is a Nigerian music distribution company founded in 2017 by Bugwu Aneto-Okeke.
History
[edit]MAD Solutions was established by Bugwu Aneto-Okeke in May 2017 in Lagos and started off by securing licensing agreements with Apple Music and YouTube. Aneto-Okeke then partnered with Merlin to explore more licensing rights.[1] In 2021, the headquarters was moved to Houston, Texas.[2]
MAD Solutions distributes contents using digital service providers (DSPs) such as Spotify, Boomplay, Ayoba, Audiomack, Triller, and TikTok.[1]
As of 2023[update] M.A.D Solutions has amassed over 3 billion streams across its DSPs.[3][4]
Services
[edit]MAD Solutions distributes audio and video contents in over 45 distributions services across different genres.[1][5]
Through Engage, a record label and subsidiary of MAD Solutions, through a partnership with Chordcash and Artsplit, MAD Solutions allows fans to support their artist.[3] Engage as a record label and talent incubator offer a 360 label service to artist.[5]
References
[edit]- ^ a b c Luqman, Aisha (24 October 2024). "Bugwu Aneto-Okeke's impactful stride in music business". This Day. Retrieved 28 October 2024.
- ^ Babatunde, Ibrahim (24 January 2024). "The state of music distribution in Nigeria". Nigerian Tribune. Retrieved 28 October 2024.
- ^ a b lyanu, Awolamo (24 February 2023). "Top five music distribution channels in Nigeria". The Guardian. Retrieved 28 October 2024.
- ^ Fayose, Peace (24 August 2022). "The Unsung Heroes of Afrobeats Evolution". Daily Times. Retrieved 28 October 2024.
- ^ a b Oyeleye, Isaac (14 February 2023). "M.A.D Solutions: Beyond Music Distribution". TheNEWS Magazine. Retrieved 28 October 2024.