Lunchly
 | |
| Product type | Snack |
|---|---|
| Owner | Lunchly LLC |
| Produced by | MrBeast, Logan Paul, KSI |
| Introduced | September 16, 2024 |
| Related brands | Prime (drink), Feastables |
| Registered as a trademark in | United States; May 16, 2024[1] |
| Ambassador(s) | KSI Logan Paul MrBeast |
| Website | lunchly |
Lunchly (stylized in uppercase letters) is a brand of snack kits created and marketed by Lunchly LLC. The brand is promoted and founded as a joint venture between YouTubers Olajide "KSI" Olatunji, Logan Paul, and Jimmy "MrBeast" Donaldson.[2] It is marketed as a healthier alternative to Kraft Heinz's Lunchables, and is positioned as a more expensive competitor.[3] The product line was announced on September 16, 2024.
Each box includes Prime and Feastables, preexisting popular products offered by the creators, along with three varieties including turkey with cheese and crackers, nachos with salsa and cheese, or pizza.[4]
History
[edit]The product was announced to the public by KSI, Logan Paul, and MrBeast as a collaboration on September 16, 2024,[4] following other food and beverage products such as Prime, a range of energy and sports drinks by Olayunki and Paul, and Feastables, a brand of chocolate bars by Donaldson. Both products are sold in combination with Lunchly kits. Lunchly is intended as an alternative to products such as Kraft Heinz's Lunchables, and features a comparison to them on its website.[4][5] The Lunchly trademark was registered on May 16, 2024 in the United States, May 29, 2024 in the United Kingdom, and June 3, 2024 in Canada.[6][7][8]
Lunchly was launched at a time when Donaldson faced a number of controversies.[9] A number of social media experts speaking to Business Insider stated that Lunchly may benefit from the negative attention Donaldson was exposed to, while also noting that the launch may come across as a distraction.[10]
Criticism
[edit]Lunchly faced negative criticism from a number of internet personalities. YouTuber Rosanna Pansino criticized the kits for supposedly containing moldy cheese.[11][12][13] YouTuber DanTDM likewise expressed his disapproval of Lunchly, stating: "This is selling crap to kids who don't know better than to trust the people who are selling it to them."[14] Doctor Mike, a physician who releases educational videos, noted Lunchly's high sugar and fat content. The product was also criticized for being marketed to children.[5][15]
See also
[edit]References
[edit]- ^ "LUNCHLY Trademark Application of Lunchly LLC - Serial Number 98554044". trademarks.justia.com. Retrieved September 24, 2024.
- ^ Valinsky, Jordan (September 17, 2024). "Logan Paul and MrBeast have a Lunchables competitor that they say is healthy". CNN. Retrieved September 22, 2024.
- ^ Weprin, Alex (September 16, 2024). "MrBeast and Logan Paul Team Up to Launch Competitor to Lunchables". The Hollywood Reporter. Retrieved September 22, 2024.
- ^ a b c Roeloffs, Mary (September 16, 2024). "MrBeast, Logan Paul And KSI Launch Lunchables Competitor 'Lunchly'—Here's What To Know". Forbes. Retrieved September 22, 2024.
- ^ a b Gill, Emma (September 23, 2024). "Logan Paul, KSI and MrBeast team up with Lunchables rival". Manchester Evening News. Retrieved October 21, 2024.
- ^ "United States Patent and Trademark Office". United States Patent and Trademark Office. Archived from the original on October 15, 2024.
- ^ "Trade mark number UK00004057536". trademarks.ipo.gov.uk. Retrieved September 24, 2024.
- ^ "LUNCHLY — 2330544". Canada.ca. Retrieved September 24, 2024.
- ^ Marshall, Cass (September 24, 2024). "The MrBeast controversy era continues, with lunch packs and a lawsuit". Polygon. Retrieved October 21, 2024.
- ^ Dodgson, Lindsay (September 21, 2024). "MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky". Business Insider. Retrieved October 21, 2024.
- ^ Taylor, Josh (October 20, 2024). "Rosanna Pansino claims she found "disgusting" mold in Lunchly meal". Dexerto. Retrieved October 21, 2024.
- ^ Art, Pop Culture & (October 20, 2024). "Rosanna Pansino calls Lunchly disgusting after finding mold in cheese product". The Express Tribune. Retrieved October 21, 2024.
- ^ Steinberg, Brooke (October 21, 2024). "YouTuber reviewing Logan Paul, MrBeast's Lunchly pizza shocked by 'disgusting' discovery: 'This is not safe'". New York Post. Retrieved October 21, 2024.
- ^ Marshall, Cass (September 24, 2024). "The MrBeast controversy continues, with lunch packs and a lawsuit". Polygon. Retrieved September 26, 2024.
- ^ Gilbert, Nyla (October 2, 2024). "Lunchables rival, Lunchly, causes media backlash". The Post. Retrieved October 21, 2024.
External links
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